Restaurant Trends June 2024

The following is a snapshot of US Quick-Service Restaurant (QSR) trends for May 2024.

Overview

US QSR traffic in May declined by -2.1% YOY, a further decline from last month when fast food restaurant traffic was down -1.6% YOY in April 2024.

Average fast food prices increased +3.0% YOY, a slight jump from April when average price was up +2.6% YOY. Overall, price inflation year-to-date is significantly less than the same period last year (2023).

Breakdown of Monthly QSR Performance Trends

When compared the fast food industry in May 2024 to May 2023:

  • Net sales are positive at +1.9% YOY.
  • Traffic is down -2.1% YOY.
  • Average check increased by +4.0% YOY
  • Average price increased +3.0% YOY.
  • Quantity per transaction (QPT) is up +0.8% YOY, but the comparison may not signify improvement as order sizes were consistently negative last year.

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Monthly QSR Traffic by Daypart

  • Dinner traffic shows little change, holding steady at 0.6% compared to May 2023.
  • Lunch traffic decreased -3.4% YOY.
  • Breakfast traffic is down -5.6% YOY and is on a steep decline compared to previous months.

Monthly QSR Traffic by Sales Channel

  • Delivery remains the top-performing fast food sales channel, with traffic up +12.1% YOY.
  • Dine-in traffic is up +10.1% YOY and remains stable compared to previous months.
  • Takeout performed positively at +7.5% YOY.
  • Drive-thru traffic declined by -10.7% YOY, but remained steady compared to previous months.

Consultant’s Corner

Applebee’s Adds New Chicken Sandwiches, Late-Night Promotion

Restaurants are turning to innovation to attract customers in a challenging consumer market. Discover how restaurant brands leverage chicken’s versatility to capture market share in a June 10 article in Nation’s Restaurant News featuring insights from RMS’ Richard Delvallée.

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