May 2024

The following is a snapshot of US Quick-Service Restaurant (QSR) trends for April 2024. Overview US QSR traffic declined by -1.6% YOY. However, when comparing month-over-month trends, foot traffic to fast food restaurants increased from -3.4% YOY in March...
Unveiling UK’s Dining Trends in 2024

Unveiling UK’s Dining Trends in 2024

Discover the 2024 UK restaurant trends firsthand. Delve into pricing perceptions, evolving preferences and sales channel shifts. Stay ahead with exclusive insights from 400+ UK consumers.
Unveiling Spain’s Dining Trends in 2024

Unveiling Spain’s Dining Trends in 2024

Dive into Spain’s restaurant trends in 2024. Uncover valuable consumer insights, from pricing perceptions to favored concepts and future dining plans. Gain a competitive edge with exclusive insights from over 400 Spanish consumers.
Unveiling Italy’s Dining Trends in 2024

Unveiling Italy’s Dining Trends in 2024

In this special international report, we explore Italy’s latest restaurant consumer trends in 2024. Explore customer sentiments on restaurant prices, preferred sales channels and what they are willing to pay more for dining out. Access insights from over 400...
Unveiling France’s Dining Trends in 2024

Unveiling France’s Dining Trends in 2024

Discover the evolution of French restaurant consumer trends in this special international report. Explore customer sentiments on restaurant prices, preferred concepts and what they truly value when dining out. Access insights from over 400 French consumers to refine...
Unveiling Germany’s Dining Trends in 2024

Unveiling Germany’s Dining Trends in 2024

Uncover Germany’s evolving restaurant consumer trends. Explore how today’s customer feels about restaurant prices, which restaurant concepts they favor and their future dining plans. Gain insights from over 400 German consumers to enhance your restaurant’s...
Tapping into Specialty Beverages to Maximize Restaurant Sales

Tapping into Specialty Beverages to Maximize Restaurant Sales

Discover how your restaurants can leverage beverages to boost sales and profits. Gain key insights into customer preferences and purchasing drivers for specialty drinks such as coffee, soft drinks, alcoholic beverages, smoothies and more. Position your business for...
Harnessing Restaurant Apps to Boost Basket Size and Loyalty

Harnessing Restaurant Apps to Boost Basket Size and Loyalty

In today’s competitive landscape, having a branded restaurant app can be a game-changer, especially when considering your restaurant price strategy. While all restaurants have a menu, not all have taken the leap to develop their own app. However, for those who...
5 Ways QSRs Can Navigate Minimum Wage Increases

5 Ways QSRs Can Navigate Minimum Wage Increases

In 2009, the legal minimum wage to hire someone was $7.25. Fast-forward 15 years, and that’s still the legal wage in 20 states. Workers in 25 states, however, will see a welcome bump this year. While the minimum wage increase will no doubt be helpful to them and the...
Cracking the Code of Restaurant App Usage

Cracking the Code of Restaurant App Usage

Dive into our exclusive consumer report, where participants ranked key app features, uncovering what drives customer usage. Explore insights on must-have features and potential obstacles, unlocking the recipe for restaurant app success.
Q3 2023: A Look Into German Consumer Behaviors & Perspectives

Q3 2023: A Look Into German Consumer Behaviors & Perspectives

Explore the latest findings on the dining habits of German consumers, based on responses from over 430 participants. Delve into how the current environment is impacting restaurant spending and how consumer preferences have shifted over the course of the year.
Q3 2023: A Look Into French Consumer Behaviors & Perspectives

Q3 2023: A Look Into French Consumer Behaviors & Perspectives

Discover the latest insights into the dining preferences of French consumers, derived from survey responses provided by over 430 participants. Uncover the ways in which the current environment is affecting spending at restaurants and evolving trends in consumer...
Q3 2023: A Look Into UK Consumer Behaviours & Perspectives

Q3 2023: A Look Into UK Consumer Behaviours & Perspectives

Discover the latest insights into the dining habits of UK consumers, based on responses from over 420 participants. Delve into how the current environment is impacting restaurant spending and how consumer preferences have evolved throughout the year.

November 2023

US Quick-Service Sales & Traffic Performance The following is a snapshot of US Quick-Service Restaurant (QSR) trends for October 2023. Overview QSR US traffic is down -2.5% compared to October 2022, with a further decline in performance from the previous...
Unlock QSR Success in 2024: Insights from Post-Pandemic Data

Unlock QSR Success in 2024: Insights from Post-Pandemic Data

As we began 2023, much of the restaurant industry believed customers had returned to pre-pandemic dining behavior. Standard indices supported the claims – month-over-month and year-over-year, traffic was stable or growing, and customers seemed to accept higher average...
4 Valuable Restaurant Consumer Spending Trends To Know

4 Valuable Restaurant Consumer Spending Trends To Know

Restaurant customers are aligning their desire to dine out with the realities of inflation, according to Revenue Management Solutions (RMS)’ most recent restaurant consumer survey — and for better and worse, guest checks reflects this.   Here are four consumer...

July 2023

Q2 2023 US Quick-Service Sales & Traffic Performance In Q2 2023, QSR US traffic decreased by -1.8% YOY compared to Q2 last year. Performance declined slightly compared to the previous quarter, when traffic was down -0.7% YOY. Average price in Q2 increased by...
Boost Restaurant Profits with Strategic Menu Designs

Boost Restaurant Profits with Strategic Menu Designs

Today, restaurant customers are choosing to eat out less frequently and are more conservative with their spending. This trend is evident in our QSR industry sales and traffic data. The question arises: Have restaurant brands reached their pricing limit? In the latest...
Q1 2023 UK Edition: How Guest Behaviour Has Shifted

Q1 2023 UK Edition: How Guest Behaviour Has Shifted

To better understand how consumer behaviour has changed, RMS surveyed respondents in the UK and compared results to Q1 2022. Explore the evolving landscape of restaurant price perceptions and dining habits. Gain insights into the impact of rising inflation on...
Q1 2023 France Edition: How Guest Behaviors Have Shifted

Q1 2023 France Edition: How Guest Behaviors Have Shifted

To better understand how consumer behavior has changed, RMS surveyed French respondents and compared results to Q1 2022. Explore evolving restaurant price perceptions and dining habits. Discover if rising inflation is leading guests to reduce restaurant spending...
Q1 2023: Restaurant Apps, Loyalty Programs and Dining Choices

Q1 2023: Restaurant Apps, Loyalty Programs and Dining Choices

In an increasingly price-sensitive environment, restaurant apps and loyalty programs offer an opportunity to build traffic and drive sales through customized promotions. However, what’s important to your customers is changing due to inflation. RMS shares...
High-Income Households Are Spending Less on Restaurants

High-Income Households Are Spending Less on Restaurants

In March 2023, Revenue Management Solutions (RMS) surveyed over 800 restaurant customers across the US to learn about their usage and visits. While the consumer behavior insights were valuable, not all the news was positive. The customer insights indicated that usage...

April 2023

US Quick-Service Sales & Traffic Performance QSR US traffic (-0.7% YOY) is approaching Q1 2022 levels when traffic was relatively high due to Omicron recovery traffic. Average price increases are slightly lower, at 13.8% YOY, compared to last...
3 Successful Ways to Target QSR Frequent Customer

3 Successful Ways to Target QSR Frequent Customer

In a recent survey conducted by Revenue Management Solutions (RMS), nearly 800 restaurant-goers shared their insights. The findings uncovered an interesting trend: 25% of the total respondents fell into the category of frequent diners, visiting restaurants more than...

February 2023

US Quick-Service Sales & Traffic Performance QSR US traffic is slightly down compared to last year, despite weaker traffic in January 2022 due to the spread of the Omicron variant. We anticipate YOY traffic to remain flat for the next few months.  ...
4 Things Every QSR Should Know to Increase Profits – Part 2

4 Things Every QSR Should Know to Increase Profits – Part 2

In a recent post, we shared two essential things quick-service restaurants (QSRs) should know in 2023 to increase their profitability. If you missed it, take a moment to catch up on why and how loyalty programs, coupons, menus and the ordering experience can play a...

January 2023

US Quick-Service Sales & Traffic Performance QSR US Traffic is down 4.2% compared to Q4 2021 and slightly lower than in the previous quarter. Average Price is up 16.2% YOY but has started to stabilize, with only a slight increase compared to Q3...
Q1 2023: Usage Across Generations & Households

Q1 2023: Usage Across Generations & Households

To better understand how different customer segments are currently using restaurants, RMS surveyed over 780 US diners. This report take a deep dive into different households and generations, and shares insights on how behaviors differ across restaurant revenue...
What QSRs Should Know About Value in 2023

What QSRs Should Know About Value in 2023

As the economy shows signs, however slight, of easing its grip, saving money remains on consumers’ minds. Considering the economic climate, we asked our analysts around the globe for their thoughts on must-watch trends for Quick-Service restaurants (QSRs) in 2023. The...
5 Ways Generations Use Coupons at Quick-Service Restaurants

5 Ways Generations Use Coupons at Quick-Service Restaurants

Boomers, Gen X, millennials and Gen Z; families with children and those without. How does each of these generations find deals for dining out — or do they look for discounts at all? RMS surveyed more than 790 people across the US to find out. Here are the top 5...
October 2022

October 2022

US Quick-Service Trends QSR US traffic is down 3.7% when compared to Q3 2021. However, traffic performance has slightly improved compared to Q1 and Q2 2022, mainly a result of comping against stronger performance last year. Pricing activity continues to...
Viva la QSR in France. Why Dining Out Is Still In.

Viva la QSR in France. Why Dining Out Is Still In.

Among six countries RMS surveyed, French diners are an exception: They are spending the same amount or more of their disposable income on FAH.Macroeconomics plays a large part in France’s unique dining perspective, but there are lessons for operators not in France. As...

August 2022

US Quick-Service Trends July QSR US traffic trends YOY align with previous months. Pricing activity rose to its highest since August 2020. Monthly average price jumped from 10.7% to 11.8%, but YOY trends are starting to level off. Breakdown of Monthly QSR Trends The...
2022 Insights: Japan Edition

2022 Insights: Japan Edition

For our next report in our global series of consumer insights, RMS surveyed respondents in Japan to learn more about recent restaurant consumer behaviors and how the current inflationary environment is affecting dining habits. Are guests spending more or less of their...
2022 Insights: Spain Edition

2022 Insights: Spain Edition

For our global series of consumer insights, RMS surveyed respondents in Spain to learn more about recent restaurant consumer behaviors and the effects of the current inflationary environment on their dining habits. Do guests believe the restaurant industry is better...
2022 Insights: Germany Edition

2022 Insights: Germany Edition

In continuation with our global series of consumer insights, RMS surveyed respondents in Germany to learn more about recent restaurant consumer behaviors and the effects of the current inflationary environment on their dining habits. What revenue channel did guests...
2022 Insights: Italy Edition

2022 Insights: Italy Edition

In this global edition of consumer insights, RMS surveyed respondents in Italy to learn more about the affects of the current inflationary environment on restaurant consumer behavior. Are guests spending more or less of their disposable income on restaurants? How do...
5 Ways Generations Use Coupons at Quick-Service Restaurants

Innovation for Quick-Service Restaurants in a Post-Pandemic World

Customers continue to count on restaurants for innovation across all channels.RMS findings indicate that it’s not value that compels guests, it’s quality. In a world gone hybrid, it might seem as if all available creativity has been spoken for, used in its entirety...
QSRs Should Expect a Mixed Bag of Consumer Behavior for the Holidays

Order Up! What’s Ahead for Restaurants for the Rest of 2022

Plant-based (not vegan) seafood has arrived. So have robots.Ghost kitchens are smart, but some guests are leery.Tech and big data, but make it useful. RMS has been tracking the latest trends in the restaurant industry and was on hand at the 2022 National Restaurant...
2022 Insights: France Edition

2022 Insights: France Edition

As part of our global consumer insights edition, RMS surveyed respondents in France to learn more about how the inflationary environment has affected restaurant consumer behavior. Do guests believe the restaurant industry is better now in comparison to last year? How...
2022 Insights: UK Edition

2022 Insights: UK Edition

In this global edition of consumer insights, RMS surveyed UK respondents to learn more about how the inflationary environment has affected restaurant consumer behavior. Are there any early indications of customers starting to trade down or trade out? How do customers...
Q1 2022: How Dining Habits Have Changed by Generation

Q1 2022: How Dining Habits Have Changed by Generation

How do dining habits differ across Gen Zers, Millennials, Gen Xers and Baby Boomers? We asked over 800 US diners to find out. While some generations have stuck to habits developed throughout the pandemic, others are starting to change due to the current inflationary...
2022 Q1: Inflation, Back-to-Work, COVID-19 and the Value Equation

2022 Q1: Inflation, Back-to-Work, COVID-19 and the Value Equation

Back-to-work trends and uptakes in COVID vaccines have stabilized in the beginning of 2022. But how has the inflationary environment affected restaurant consumer behavior? Are there any early indications of customers starting to trade down or even trade out? RMS...
Telltale signs your customers are nearing trade-down or trade-out

Telltale signs your customers are nearing trade-down or trade-out

Early warning signs include reductions in average check, average spend per guest, and add-on attachment rates.Monitor demand by item and cumulative traffic patterns as they can also indicate trade-down or trade-out. As inflation holds steady and prices go up, how can...
RMS Restaurant Perspective: Korea

RMS Restaurant Perspective: Korea

COVID-19 restrictions and guidelines are starting to ease up across the US, but what does it look like in other areas of the world? How are restaurants dealing with changes in consumer behavior and tackling inflation? Revenue Management Solutions Consultant, Cathy Ko,...
Consumer Appetite for Plant-Based Foods

Consumer Appetite for Plant-Based Foods

Remember in 2019 when the big news was that big burger chains (even chicken QSRs) were adding plant-based items from Impossible Foods and Beyond Meat to their menus? Demand soared, and stocks climbed. Fast-forward two years and the landscape, according to analysts at...
2022 Q1: Overcoming Customer Pain Points

2022 Q1: Overcoming Customer Pain Points

The pandemic created levels of volatility never before seen in the restaurant industry. To help operators better understand the current climate, RMS asked more than 800 US respondents to share the satisfaction level of their recent restaurant experiences, and if there...
Fall 2021: Consumer Price Perceptions, Technology & Delivery

Fall 2021: Consumer Price Perceptions, Technology & Delivery

In this second part of our Fall series, RMS asked over 900 US consumers about their current price perceptions of restaurants and grocery stores, their behaviors when ordering delivery, and how technology influences their overall restaurant experience.
US-Based QSR Operators See Opportunity in UK

US-Based QSR Operators See Opportunity in UK

With an international team delivering insights to brands in over 40 countries around the world, we have our finger on the pulse of trends, particularly those with a global impact. Philipp Laqué, Managing Director for the UK at RMS, recently flagged such a trend,...
Ghost Kitchens Stick Around

Ghost Kitchens Stick Around

As vaccines roll out, ghost kitchens — the brick-and-mortar spaces that sprang up as revenue lifelines during the closed dining-room days of the pandemic — are not silently ceding their turf. Quite the opposite. According to real estate firm CBRE, pre-pandemic, ghost...
Fall 2021: Vaccinations, Return to Office & More

Fall 2021: Vaccinations, Return to Office & More

We surveyed over 900 US consumers to understand their sentiments towards proof of vaccination and requirements for testing when dining out, and how their dining behaviors changed over the summer as more respondents returned to the office.
First-ever buyer’s journey identified for restaurant online menus

First-ever buyer’s journey identified for restaurant online menus

If the drive-thru was the restaurant industry’s workhorse during the pandemic’s early days, online menus are emerging as the dark horse of untapped revenue opportunities of the current never-normal. In a first-of-its-kind research study, Revenue Management Solutions...
Summer 2021: Germany Edition

Summer 2021: Germany Edition

In this special edition report, we surveyed over 400 German respondents to understand current consumer behaviors in the market, price perceptions and what makes guests choose combo meals when visiting their favorite quick service restaurant.
What Consumers Expect From Restaurants Now

What Consumers Expect From Restaurants Now

More than 800 US consumers recently shared their views with RMS about restaurants in the current COVID-19 times. The respondents represented all generations, from boomers to Gen Z. When asked about their restaurant usage, more than half (56%) responded they order from...
RMS Restaurant Perspective: Korea

RMS Speaks About Europe’s Restaurant Industry

RMS UK Managing Director Philipp Laqué recently shared insights on the UK’s restaurant recovery at the European Digital Foodservice Summit in a presentation titled: “Beyond Lockdown – How Europe’s Restaurant Industry is Dealing with the Restart...
What’s ahead for food costs?

What’s ahead for food costs?

As we look ahead to what inflation and food costs hold for the balance of 2021, restaurant operators find themselves in that strange spot between not great news but not bad news, either. Or, as Jennifer Bartashus, Senior Equity Research Analyst, Consumer Staples &...
2021 Q2: UK Edition

2021 Q2: UK Edition

In this special edition report, we surveyed over 400 UK respondents to understand current consumer behaviors in the market, price perceptions and what makes guests choose combo meals when visiting their favorite quick service restaurant.
Telltale signs your customers are nearing trade-down or trade-out

What’s the deal with restaurant discounts?

Early in 2020, restaurants had to hit the brakes hard. The industry is revving back up now, but the landscape has changed. Drive-thru is on fire, dark kitchens came out of the shadows, mobile ordering is at an all time high and 90% of consumers say they prefer...
Restaurant consumer update: Are we happy yet?

Restaurant consumer update: Are we happy yet?

In May 2020, RMS fielded a survey to assess consumer dining behaviors and perspectives during COVID-19. At the time, no one could have predicted we’d be at this for more than a year. But RMS adjusted, as we all did, and transformed a one-time COVID check-in to a...
Telltale signs your customers are nearing trade-down or trade-out

9 Ways Restaurant Operators Can Adjust to What Will Be

There’s no denying COVID-19 has brought many firsts and rapid change. For most, it’s the first crisis that has shifted the lives of everyone on the planet, all at the same time. The disruptions in our collective social environments and lifestyles have been...

Restaurant Consumer Trends Shift as the Pandemic Continues

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Restaurant Consumer Trends Shift as the Pandemic Continues

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2021 Q2: Consumer Well-being

2021 Q2: Consumer Well-being

In continuation with our 2021 Q2 consumer update, we asked over 1,100 US respondents a series of questions on their overall well-being to better understand how it affects different generations, dining habits and concerns.
QSRs Should Expect a Mixed Bag of Consumer Behavior for the Holidays

Restaurants Return: A Slow Road to Recovery

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The Impact of COVID-19 on Restaurant Consumers

2020 has been called the “year of irrevocable inflection” for the restaurant industry. We agree and have expanded our data collection to support our clients and the industry as they manage rapid change. Most pointedly, we’ve checked the pulse of consumers with...
Telltale signs your customers are nearing trade-down or trade-out

What America’s spending its stimulus checks on

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Who’s Really Winning the Chicken Sandwich Wars?

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Chick-fil-A scoring big in Chicken Sandwich Wars…for now

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Restaurant Industry Update: UK Edition 2021

Restaurant Industry Update: UK Edition 2021

We don’t yet know the long-term impacts of the COVID pandemic on the global restaurant landscape. And, in the UK, the bruised and battered industry is being hit by a second, potentially much bigger wave: Brexit. We checked in with our London-based Managing Director...
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Drive-Thru Traffic Isn’t Stopping: Tips for Getting Your Share

In the most recent episode of Revenue Stream, Revenue Management Solutions VP of Consulting Services Chris Norton and Director of Behavioral Research Dr. Christina Norton talk about drive-thrus and restaurant loyalty trends. What can restaurants do to stay relevant...
RMS Restaurant Perspective: Korea

Be Nimble, Be Quick: What Consumers Want in 2021

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Restaurant Industry Update: UK Edition 2021

Restaurant Consumer Trends in Dining 2021

2021 Forecast: Cloudy with a strong chance of in-home dining Product developers and differential calculus buffs have a term: forcing function. The term refers to a function in an equation or system that forces conscious attention upon something. In calculus, it...
What Consumers and Investors Think About 2021: A Power Panel

What Consumers and Investors Think About 2021: A Power Panel

Back in April, a month into COVID restrictions, collectively we imagined that things would return to normal in a few short weeks. Like an overstretched rubber band, we thought we’d snap back. We weren’t quite right. What has stretched? Our creativity, our tech...
Restaurant Update from Asia

Restaurant Update from Asia

In April, RMS reported on the state of restaurants in Asia. Now, seven months later, it’s time for an update. For the sake of this article, we’ll focus on Korea. Unlike the U.S. and Europe, Korea has not had any mandatory shutdowns of restaurants during the pandemic —...
Family dining and the holidays, pandemic edition

Family dining and the holidays, pandemic edition

Back in May, we interviewed diners across the globe and asked them about family dining. We asked heads of two-parent families with two children ages 6-12 to answer the question plaguing the industry at the time, which remains relevant now: What will it take for...
Why quickserves had an edge in the year of off-premises dining

Why quickserves had an edge in the year of off-premises dining

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QSRs Should Expect a Mixed Bag of Consumer Behavior for the Holidays

RMS Survey: How Much Has Our Relationship With Food Changed?

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Dispatch From Asia: What Does Restaurant Dining Look Like Now?

In April, RMS Managing Director Winny Daud shared her insights on Singapore’s response to the pandemic, based on her experience as a restaurant analyst, client partner and Singaporean. We spoke to her again this month to see what’s changed in the restaurant industry...
Restaurant Industry Update: UK Edition 2021

Bridging the Generation Gaps: How We Are All Dining Today

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European chains face a mixed bag of recovery

When it comes to COVID-19 recovery, countries across Europe have one thing in common: doing their own thing. As a result, pan-European brands face different rules and regulations by country and, in some cases, even among in-country regions. What does this mean for the...
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Winning families back for dinner

Insights from in-depth interviews with moms and dads in Germany, South Korea, UK and US As we begin on the road to recovery, RMS is finding ways to shed some light on the dramatically changed consumer attitudes and behavior. In April, we conducted a global consumer...
Sense360 Briefing with Dora Furman

Sense360 Briefing with Dora Furman

Recently our own vice president, Dora Furman, fielded questions from the Sense360 audience about the state of the restaurant industry. Watch the...
Field Report: How is Singapore Responding to COVID-19?

Field Report: How is Singapore Responding to COVID-19?

If there’s one thing that’s been consistent across the globe during the pandemic, it’s how differently each country is handling restaurant restrictions. It shouldn’t come as a surprise. After all, there’s no handbook — government, corporate or otherwise — to help...
Industry Notes: How restaurants can survive

Industry Notes: How restaurants can survive

These days are truly like none other. When Waffle House, notorious for its record of staying open during natural disasters, closes nearly one-fifth of its restaurants, you know it’s not good. But that’s precisely what’s happened amid the coronavirus pandemic. So what...
A time for ingenuity and relationships

A time for ingenuity and relationships

Plato was right when he wrote, “Necessity is the mother of invention,” particularly now. Robin Blanchette, CEO of Norton Creative, agrees. “What worked yesterday may not work tomorrow,” she says. “The key is not giving up.” Norton Creative is a boutique creative...

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