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Following a competitor’s entrance to the market place through acquisition, our client began to see traffic drop significantly across all its locations.
RMS helped each restaurant location quantify the short and long-term impacts of the new competitor’s restaurants openings. We analyzed store-specific data on guest traffic, profit changes and variations in customer purchase behavior over a 12-month period.
By quantifying the impact of the disruption, operators were able to define a localized combat strategy.
Our top three key takeaways for the senior management team:
Based on these insights, our client designed targeted marketing, promotion, and pricing strategies for their locations. Slowly but surely, they recovered market share in their sectors.