Prescriptive Analytics

Loyalty programs and advanced POS systems deliver increasing amounts of data.

When applied, this data pinpoints who customers are and how/when/where they purchase.









profit return gain

No more guessing. Fuel competitive and financial success.

By marrying machine-learning with your industry expertise, we can provide assistance with:

  • Measuring the effectiveness of Limited Time Offers
  • Analyzing the impact of coupons and deciding on the most profitable offers
  • Quantifying the impact of testing new products, a new service line or a new restaurant concept
  • Selecting the most representative restaurants to test brand innovations
  • Providing customer segmentation using transactional level data
  • Conducting customer research

Limited-Time Offer Analysis

Making marketing campaign decisions based on unreliable data or instincts can lead to an erosion of profits. Using insights to understand your customer based on past purchasing behaviors, we help you best determine how to manage the demand and duration related to planned Limited Time Offers, creating optimal promotional campaigns by accurately forecasting sales and guest count impacts.

Coupon Analysis

An effective couponing strategy will provide a steady stream of new customers and the chance to reactivate ‘old’ customers, who may have been lured away by your competition. We assist restaurant marketers design effective and profitable coupon campaigns that bring customers in, encourage sell-up, and highlight at what frequency and length promotions should be run to ensure your brand avoids being dependent on permeant discount offers to attract customers to visit your restaurants.

Test & Learn

A strong test & learn approach will provide you with valuable customer insights. A well-thought-out process starts with selecting a representative group of restaurants for the test & learn group. The aim is to measure the impact innovations (new products, categories, pricing strategies, concepts, menu boards, service channels, etc.) has on the overall customer purchasing behavior, lowering the chances of error in the future and helping you create profitable decisions.

Loyalty Program Analytics

Loyalty programs are a great way to increase sales and encourage repeat visits. When paired with insights gained from analyzing transaction level data, restaurants can gain a deep understanding of how customers purchase at their locations. We use those valuable insights as a starting point to recommend marketing and pricing strategies that encourage repeat visits and up-sell and add a personal touch to loyalty initiatives.

Customer Segmentation

Every customer is different so why should your approach be the same? Develop impactful strategies for each segment. By using your transactional level POS data and your menus, we help you understand your customers’ needs to take your marketing and pricing strategies to the next level. Paired with a deep understanding of your brand, we provide tailored recommendations on how to segment your portfolio based on your customers by location.


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Customer Research

Find yourself asking what your consumers want but do not have historic POS data yet? Our customer research takes the guesswork out of critical decisions by getting the answers directly from your existing or potential customer base. We use a mix of in-person or online questionnaires, surveys or interviews to provide you with answers. Our group of industry experts will work with you on the brief and scope and provide you with in-depth recommendations to act upon.

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