Limited-Time Offer Analysis
Making marketing campaign decisions based on unreliable data or instincts can lead to an erosion of profits. Using insights to understand your customer based on past purchasing behaviors, our clients are able to best determine how to manage the demand and duration related to planned Limited Time Offers, creating optimal promotional campaigns by accurately forecasting sales and guest count impacts.
An effective couponing strategy will provide a steady stream of new customers and the chance to reactivate ‘old’ customers, who may have been lured away by your competition. We assist restaurant marketers design effective and profitable coupon campaigns that bring customers in, encourage sell-up, and highlight at what frequency and length promotions should be run to ensure your brand avoids being dependent on permeant discount offers to attract customers to visit your restaurants.