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Menu engineering recommendations focus on how to increase attention by strategically arranging menu categories within the pages of the menu, and item placement within a menu category. We ensure that our clients use their menus to their financial advantage, pairing data analysis with industry expertise.
By studying key performance metrics, both financial and operational, clients can better understand what items are best for the menu’s sweet spot and what items lend themselves for promotion, deletion, or product re-engineering. Basing our recommendations on your transactional data takes emotions out of the picture, enabling our clients to create profitable menus.
Key recommendations include:
- Insights on each item’s role on the menu
- Knowledge of how customers trade around the menu
- Overview of product price elasticity
- Guidance on where to place profitable items on your menu
- Direction on which items to promote or to be bundled
- List of items to be considered for deletions