The Guests Restaurants Are Racing to Win Over

Guests are spending more at restaurants, and no generation is driving that shift more than Gen Z. In our Q2 2026 Consumer Report, RMS surveyed over 900 U.S. consumers to understand how price perception, generational behavior and consumer preferences are shaping restaurant visits. Uncover why the real price gap between eating out and eating in is narrowing, even as consumers perceive the opposite, and strategies for success.
What’s in the report
- How did restaurant visitation and spending change this quarter?
- Which generations are driving restaurant growth, and how far does their appetite reach?
- What’s driving guests to each sales channel and dining segment?