The 2026 Protein & Fiber Playbook

What consumers want from their food is changing and protein and fiber are at the center of it. In our latest consumer report, RMS surveyed over 900 U.S. consumers to uncover how demand for protein and fiber is influencing dining selections, spending habits and long-term growth opportunities. Find traffic-driving menu strategies for seizing health and diet trends in 2026.
What’s in the report
- How often do customers seek out protein and fiber meals?
- Which customers are driving these meal trends?
- What immediate, short, mid and long-term actions can restaurants take to succeed?