Free Consumer Reports

The Chicken Chronicles: Uncovering Consumer Preferences on QSR Chicken Menu Items

Discover insights into chicken preferences at Quick-Service Restaurants (QSRs) from Revenue Management Solutions’ choice-based conjoint analysis. A total of 3,066 US participants share their preference on various chicken sandwiches, nuggets and bone-in options across different brands, revealing key takeaways.

What’s in the report

  • How do different QSR brands stack up against each other across various chicken offerings?
  • Which brands do different generations, regions and households favor?
  • How does price sensitivity affect the most popular choices and which competitors are customers considering as alternatives?

Fill out the form to download the report

"*" indicates required fields

By submitting this form, you agree to the use and disclosure of your information in accordance with our privacy policy.

Related resources