Free Consumer Reports

The Chicken Chronicles: Uncovering Consumer Preferences on QSR Chicken Menu Items

Discover insights into chicken preferences at Quick-Service Restaurants (QSRs) from Revenue Management Solutions’ choice-based conjoint analysis. A total of 3,066 US participants share their preference on various chicken sandwiches, nuggets and bone-in options across different brands, revealing key takeaways.

What’s in the report

  • How do different QSR brands stack up against each other across various chicken offerings?
  • Which brands do different generations, regions and households favor?
  • How does price sensitivity affect the most popular choices and which competitors are customers considering as alternatives?

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