Free Consumer Reports

2020 Q4: Loyalty Programs

With the continuous rise of technology in the restaurant industry we asked over 800 US consumers about their thoughts on restaurant loyalty programs.

What’s in the report

  • What motivates customers to sign up?
  • Are the incentives to sign up the same for different generations?
  • How many people have downloaded loyalty apps during the pandemic?
  • Are customers enrolled in a loyalty program more likely to interact with brands through social media?

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