According to Barclaycard, 23% of UK diners have walked out of a restaurant because they found dishes to be too confusing.
A further nine in 10 admitted they don’t always recognise items but a quarter are too embarrassed to ask a waiter to explain. However, 31% also said that they would be overwhelmed by a busier menu.
So how much is too much information? Read our six top tips to getting it right in QSR Media here.