The Story Behind Noodles & Company’s Menuboard Makeover

May 26, 2019 | QSR Magazine

Authored By:

Tom Cook

When Noodles & Company rolled out new menu items and menuboards in its 460 locations on May 8, it marked a dramatic step forward for the fast-casual chain. The move built on the successful introduction of healthful Zoodles (zucchini noodles) in 2018, and also reflected a deep dive into consumer research that uncovered some interesting insights.

Noodles had clear business objectives in mind. They wanted to optimize menu and communications strategies in order to improve sales, margin, and the customer experience. Specifically, they wanted to:

  • Increase average check through focus on attachment, upsell, and high-margin items
  • Make ordering easier and faster
  • Simplify menu communications
  • Read more about the work we did with Noodles & Co. to achieve their goals in QSR Magazine here.

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