Optimize Your Restaurant Menu for Profitability
Our menu engineering solutions and eye-tracking studies help restaurants see exactly what customers are looking at and ordering, so you can create a strategically designed menu that increases profits.
Strategic menu engineering
Use customer insights to optimize your menu
2%
average increase in profit margins
6,000+
guest observations
3 weeks
to gain initial insights
Inform decisions with menu engineering
Menu engineering for restaurants unlocks insights into decision-making and profitability.
Gain actionable insights
Maximize menu profitability
Unlock millions of data points
Data-driven menu engineering
Unlock hidden insights
Our menu profitability solution analyzes data from your POS system and loyalty program, revealing valuable insights about how your existing customers interact with your brand.
Maximize menu profitability
Optimize your menu layouts to increase visibility for high-margin items and boost average guest checks by leveraging advanced analytics.
Optimize your operational resources
Our menu item popularity analysis allows you to streamline your offering, reducing pressure on kitchen staff and servers while reflecting what diners actually want.
Eye-tracking for profitability
Analyze customer decisions with state-of-the-art tech
Our eye-tracking technology optimizes menu layouts for customer engagement by showing you exactly what people are looking at, and for how long, before they make a selection.
Elevate guest experience
We deliver data-driven menu recommendations to captivate attention, deliver enhanced guest satisfaction and increase menu effectiveness.
Test menu designs
Eye-tracking and menu optimization allows you to A/B test important menu layout decisions, using real customer feedback to inform changes before implementing them —minimizing risk and maximizing results.
See eye tracking in action
Experience data-driven menu engineering
The best way to experience the benefits of Menu Engineering is to test it yourself. Try our interactive eye-tracking demo to explore key features of our powerful menu optimization strategies.
How we work with you
Whichever of our restaurant technologies you choose, our expert team is on hand to guide you throughout the entire process. From enquiry to implementation, you’re in safe hands.
Explore
Launch
Evolve
What our clients say
RMS helps us get a full view of how our menu performs and what trades-offs customers make when adjustments are made.
RMS provides insights that enable us to make well-informed business decisions.
As someone who is new to the QSR space, it is helpful to have a partner who brings industry context and data-driven insights tailored to my business.
Pricing solutions from RMS save my business time and helps us manage our profits.
The pricing insights we receive from RMS have been essential for preserving traffic at our restaurants.
FAQS
How much does menu engineering for restaurants cost?
Our bespoke approach allows us to deliver exactly what your restaurant needs. Reach out to us for a customized quote and we’ll be happy to advise you.
Is menu engineering suitable for small restaurant groups or only large chains?
Whether you’re managing a few locations or a global restaurant chain, optimizing your menu can increase guest engagement and profitability. Tailoring your layout based on how guests make decisions ensures your menu drives sales regardless of scale.
Is menu engineering customizable for different types of menus?
Yes, our menu engineering is tailored to your brand’s goals, menu type, and customer base. We use insights from consumer surveys, menu item popularity analysis, and eye-tracking studies to optimize your menu for maximum impact.
