Limited-Time Offer Analysis
Making marketing campaign decisions based on unreliable data or on instinct, can lead to an erosion of profits. By utilising insight to understand an operator’s customer based on past purchasing behaviours, our clients are able to determine how to manage the demand and duration related to planned Limited Time Offers. It is then possible to create optimal promotional campaigns by accurately forecasting sales and footfall.
An effective couponing strategy will provide a steady stream of new customers, together with the opportunity to reactivate ‘old’ customers, who may have been lured away by your competition. We help restaurant marketeers design effective and profitable coupon campaigns which draw customers in and encourage up-selling. Additionally, we highlight at what frequency and length promotions should run, to ensure your brand avoids being dependent on continual discount offers.