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Our menu engineering recommendations focus on how to increase attention. We achieve this by strategically arranging menu categories within the pages of the menu and item placement within a menu category. We ensure our clients use their menus to their financial advantage, pairing data analysis with industry expertise.
By studying key performance metrics, both financial and operational, clients can better understand what items are best for the menus ‘sweet spot’ and which items lend themselves for promotion, deletion or product re-engineering. Because we base our recommendations on your transactional data, this takes the emotions out of the picture, enabling our clients to create profitable menus.
Key recommendations include:
- Insight on each items role on the menu
- Knowledge of how customers purchase around the menu
- Overview of product price elasticity
- Guidance on where to place profitable items on your menu
- Direction on which items to promote or to be bundled together
- List of items to be considered for deletion