Is Dynamic Pricing Right for Your Restaurant Brand?

Dora Furman

July 31, 2018 | Modern Restaurant Management

Authored By:

Dora Furman

Many restaurant operators are taking advantage of dynamic pricing, but is it the right move for your brand?

A few restaurants have been successful in executing dynamic pricing as a core part of their strategy, with the most well-known being Chicago restaurant Next, which opened in 2010. The restaurant is consistently rated one of the top 10 in Chicago, and sells reservations in advance online with prices that vary depending on the day and time. For example, a Friday 5 p.m. reservation might tie to a $185 charge per person, while a 5:45 p.m. reservation on the same day may be $195. As the night moves into the most popular timeframes, the reservation price increases.

We provide operators with three things to think when considering a pricing strategy.

Read the full article in Modern Restaurant Management here.

Explore our global offices:

Questions? Our global team is here to help.

  • This field is for validation purposes and should be left unchanged.