Building Foodservice Profits Through Menuboard Optimization

September 20, 2018 | Convenience Store News

Authored By:

Angela Hanson

DALLAS — In a convenience store foodservice program, the actual food is obviously extremely important. But when it comes to increasing profits, how important are the menuboards that display the products and their prices?

The menuboard optimization process should be a disciplined process, not a single step; be grounded in business strategy; and measure progress against established goals. It should also be data-driven, involving consumer research, financial analysis and communications research.

Read the full article feat. Mark Kuperman and King-Casey in Convenience store news here.

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