September 2021: Beware of Online Menu Blind Spots and Suggestive Selling Too Late
Is there a blind spot on your online menu? When in the buyer’s journey should suggestive selling come to play?
In partnership with the University of South Florida’s Center for Marketing and Sales Innovation (CMSI) and TGI Fridays, we conducted the first-ever remote eye-tracking research to uncover revenue-generating opportunities for restaurant online orders made on desktops.
See the preliminary findings in this month’s impact report.