Q1 2023: Restaurant Apps, Loyalty Programs and Dining Choices

Q1 2023: Restaurant Apps, Loyalty Programs and Dining Choices

In an increasingly price-sensitive environment, restaurant apps and loyalty programs offer an opportunity to build traffic and drive sales through customized promotions. However, what’s important to your customers is changing due to inflation. RMS shares...

April 2023

US Quick-Service Sales & Traffic Performance QSR US traffic (-0.7% YOY) is approaching Q1 2022 levels when traffic was relatively high due to Omicron recovery traffic. Average price increases are slightly lower, at 13.8% YOY, compared to last...
2023 Q1: Usage Across Generations & Households

2023 Q1: Usage Across Generations & Households

To better understand how different customer segments are currently using restaurants, RMS surveyed over 780 US diners. This report take a deep dive into different households and generations, and shares insights on how behaviors differ across restaurant revenue...
5 Ways Generations Use Coupons at Quick-Service Restaurants

5 Ways Generations Use Coupons at Quick-Service Restaurants

Boomers, Gen X, millennials and Gen Z; families with children and those without. How does each of these generations find deals for dining out — or do they look for discounts at all? RMS surveyed more than 790 people across the US to find out. Here are the top 5...

November 2022

US Quick-Service Trends QSR US traffic is down 2.6% when compared to October 2021. Regarding month-over-month traffic performance, trends saw a slight decline compared to September (-1.7%). Pricing activity increased again. Year-over-year, average price increased by...
Viva la QSR in France. Why Dining Out Is Still In.

Viva la QSR in France. Why Dining Out Is Still In.

Among six countries RMS surveyed, French diners are an exception: They are spending the same amount or more of their disposable income on FAH.Macroeconomics plays a large part in France’s unique dining perspective, but there are lessons for operators not in France. As...
2022 Insights: Spain Edition

2022 Insights: Spain Edition

For our global series of consumer insights, RMS surveyed respondents in Spain to learn more about recent restaurant consumer behaviors and the effects of the current inflationary environment on their dining habits. Do guests believe the restaurant industry is better...
2022 Insights: Germany Edition

2022 Insights: Germany Edition

In continuation with our global series of consumer insights, RMS surveyed respondents in Germany to learn more about recent restaurant consumer behaviors and the effects of the current inflationary environment on their dining habits. What revenue channel did guests...
2022 Insights: Italy Edition

2022 Insights: Italy Edition

In this global edition of consumer insights, RMS surveyed respondents in Italy to learn more about the affects of the current inflationary environment on restaurant consumer behavior. Are guests spending more or less of their disposable income on restaurants? How do...
5 Ways Generations Use Coupons at Quick-Service Restaurants

Innovation for Quick-Service Restaurants in a Post-Pandemic World

Customers continue to count on restaurants for innovation across all channels.RMS findings indicate that it’s not value that compels guests, it’s quality. In a world gone hybrid, it might seem as if all available creativity has been spoken for, used in its entirety...
2022 Insights: France Edition

2022 Insights: France Edition

As part of our global consumer insights edition, RMS surveyed respondents in France to learn more about how the inflationary environment has affected restaurant consumer behavior. Do guests believe the restaurant industry is better now in comparison to last year? How...
2022 Insights: UK Edition

2022 Insights: UK Edition

In this global edition of consumer insights, RMS surveyed UK respondents to learn more about how the inflationary environment has affected restaurant consumer behavior. Are there any early indications of customers starting to trade down or trade out? How do customers...
Q1 2022: How Dining Habits Have Changed by Generation

Q1 2022: How Dining Habits Have Changed by Generation

How do dining habits differ across Gen Zers, Millennials, Gen Xers and Baby Boomers? We asked over 800 US diners to find out. While some generations have stuck to habits developed throughout the pandemic, others are starting to change due to the current inflationary...
2022 Q1: Inflation, Back-to-Work, COVID-19 and the Value Equation

2022 Q1: Inflation, Back-to-Work, COVID-19 and the Value Equation

Back-to-work trends and uptakes in COVID vaccines have stabilized in the beginning of 2022. But how has the inflationary environment affected restaurant consumer behavior? Are there any early indications of customers starting to trade down or even trade out? RMS...
Dine-in restaurant guests share recent pain points

Dine-in restaurant guests share recent pain points

Restaurant brands are eager to keep diners coming back but may be surprised to find that it’s not always price that sends customers away. Diners have little patience for longer wait times, but upfront communication can help alleviate their...
Consumer Appetite for Plant-Based Foods

Consumer Appetite for Plant-Based Foods

Remember in 2019 when the big news was that big burger chains (even chicken QSRs) were adding plant-based items from Impossible Foods and Beyond Meat to their menus? Demand soared, and stocks climbed. Fast-forward two years and the landscape, according to analysts at...
5 Restaurant Trends You Need to Know for 2022

5 Restaurant Trends You Need to Know for 2022

A new year brings a new RMS report and trend predictions for 2022. Nearly two years into pandemic life, one might wonder, “Have we reached the end of the ‘new normal?” because as the latest findings indicate, the more things stay weird, the less they seem to change...
2022 Q1: Overcoming Customer Pain Points

2022 Q1: Overcoming Customer Pain Points

The pandemic created levels of volatility never before seen in the restaurant industry. To help operators better understand the current climate, RMS asked more than 800 US respondents to share the satisfaction level of their recent restaurant experiences, and if there...
Fall 2021: Consumer Price Perceptions, Technology & Delivery

Fall 2021: Consumer Price Perceptions, Technology & Delivery

In this second part of our Fall series, RMS asked over 900 US consumers about their current price perceptions of restaurants and grocery stores, their behaviors when ordering delivery, and how technology influences their overall restaurant experience.
Fall 2021: Vaccinations, Return to Office & More

Fall 2021: Vaccinations, Return to Office & More

We surveyed over 900 US consumers to understand their sentiments towards proof of vaccination and requirements for testing when dining out, and how their dining behaviors changed over the summer as more respondents returned to the office.
Summer 2021: Germany Edition

Summer 2021: Germany Edition

In this special edition report, we surveyed over 400 German respondents to understand current consumer behaviors in the market, price perceptions and what makes guests choose combo meals when visiting their favorite quick service restaurant.
RMS Speaks About Europe’s Restaurant Industry

RMS Speaks About Europe’s Restaurant Industry

RMS UK Managing Director Philipp Laqué recently shared insights on the UK’s restaurant recovery at the European Digital Foodservice Summit in a presentation titled: “Beyond Lockdown – How Europe’s Restaurant Industry is Dealing with the Restart...
2021 Q2: UK Edition

2021 Q2: UK Edition

In this special edition report, we surveyed over 400 UK respondents to understand current consumer behaviors in the market, price perceptions and what makes guests choose combo meals when visiting their favorite quick service restaurant.
What’s the deal with restaurant discounts?

What’s the deal with restaurant discounts?

Early in 2020, restaurants had to hit the brakes hard. The industry is revving back up now, but the landscape has changed. Drive-thru is on fire, dark kitchens came out of the shadows, mobile ordering is at an all time high and 90% of consumers say they prefer...
Restaurant consumer update: Are we happy yet?

Restaurant consumer update: Are we happy yet?

In May 2020, RMS fielded a survey to assess consumer dining behaviors and perspectives during COVID-19. At the time, no one could have predicted we’d be at this for more than a year. But RMS adjusted, as we all did, and transformed a one-time COVID check-in to a...
What’s the deal with restaurant discounts?

9 Ways Restaurant Operators Can Adjust to What Will Be

There’s no denying COVID-19 has brought many firsts and rapid change. For most, it’s the first crisis that has shifted the lives of everyone on the planet, all at the same time. The disruptions in our collective social environments and lifestyles have been...
QSRs Should Expect a Mixed Bag of Consumer Behavior for the Holidays

Restaurants Return: A Slow Road to Recovery

Recommended for youNewsOpinion: How restaurants can prepare for rising wagesOctober 2015Insights, News6 Tips to Help Restaurants Combat Higher Labor CostsJune 2017COVID-19, InsightsIndustry Notes: How restaurants can surviveMarch 2020Insights, NewsRevenue Management...
RMS Speaks About Europe’s Restaurant Industry

The Impact of COVID-19 on Restaurant Consumers

2020 has been called the “year of irrevocable inflection” for the restaurant industry. We agree and have expanded our data collection to support our clients and the industry as they manage rapid change. Most pointedly, we’ve checked the pulse of consumers with...
Study: QSR price trends do a bit of a flip-flop

Study: QSR price trends do a bit of a flip-flop

Recommended for youNewsGroundbreaking Research To Study Menu Design In The New Era Of Online OrderingOctober 2019Client Successes, NewsNoodles’ easier-to-read menus come with price increasesApril 2019NewsHow to handle menu price hikes as labor costs soarNovember...
Drive-Thru Traffic Isn’t Stopping: Tips for Getting Your Share

Drive-Thru Traffic Isn’t Stopping: Tips for Getting Your Share

In the most recent episode of Revenue Stream, Revenue Management Solutions VP of Consulting Services Chris Norton and Director of Behavioral Research Dr. Christina Norton talk about drive-thrus and restaurant loyalty trends. What can restaurants do to stay relevant...
RMS Speaks About Europe’s Restaurant Industry

Be Nimble, Be Quick: What Consumers Want in 2021

Recommended for youCOVID-19, Insights, Revenue StreamEpisode 3: Power Panel - 2021 consumer trends & investor questions restaurant brands don't want to missDecember 2020NewsWhat Does The Restaurant Industry Look Like In 2021 And Beyond?January 2021Impact...
Restaurant Consumer Trends in Dining 2021

Restaurant Consumer Trends in Dining 2021

2021 Forecast: Cloudy with a strong chance of in-home dining Product developers and differential calculus buffs have a term: forcing function. The term refers to a function in an equation or system that forces conscious attention upon something. In calculus, it...

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