In an increasingly price-sensitive environment, restaurant apps and loyalty programs offer an opportunity to build traffic and drive sales through customized promotions. However, what’s important to your customers is changing due to inflation. RMS shares...
In early March 2023, Revenue Management Solutions (RMS) surveyed more than 800 restaurantgoers across the US to find out more about their usage, including frequency and formats. While insightful, it wasn’t all great news. At a high level, the findings indicated that...
US Quick-Service Sales & Traffic Performance QSR US traffic (-0.7% YOY) is approaching Q1 2022 levels when traffic was relatively high due to Omicron recovery traffic. Average price increases are slightly lower, at 13.8% YOY, compared to last...
Revenue Management Solutions surveyed over 800 US consumers to uncover the evolution of restaurant spending behaviors and patterns since 2022.
Self-serving kiosks are popping up in quick-service restaurants across the nation. How are customers responding to this innovative technology? RMS surveyed over 780 US diners to discover which of your customers prefer kiosks and why.
To better understand how different customer segments are currently using restaurants, RMS surveyed over 780 US diners. This report take a deep dive into different households and generations, and shares insights on how behaviors differ across restaurant revenue...
Boomers, Gen X, millennials and Gen Z; families with children and those without. How does each of these generations find deals for dining out — or do they look for discounts at all? RMS surveyed more than 790 people across the US to find out. Here are the top 5...
To wrap up 2022, RMS surveyed over 780 US consumers to uncover what consumer trends have stuck throughout the year and what guests would like to see from restaurants in 2023.
Consumer perceptions of dining out and grocery prices reflect reality: They are not that different.Daily meals get made at home, but special occasions call for dining out.Intent to dine out more or much more is on the rise Consumers continue to feel the impact of...
US Quick-Service Trends QSR US traffic is down 2.6% when compared to October 2021. Regarding month-over-month traffic performance, trends saw a slight decline compared to September (-1.7%). Pricing activity increased again. Year-over-year, average price increased by...
To better understand evolving purchasing behaviors and help restaurants prepare for the holidays and 2023, RMS surveyed over 750 US diners. We asked respondents about their dining habits, spending behaviors, value perceptions and more.
Millennials may be over the once-ubiquitous “millennial pink” hue, but they haven’t lost their appetite for eating out — quite the contrary. Even with inflation rates the highest this generation has ever seen (including the years before they were born), they continue...
To better understand how consumer behavior is shifting, RMS surveyed French respondents once again and compared results to our Q1 2022 survey. How have price perceptions and dining habits changed in the past months? Are guests starting to cut back on their...
To better understand how consumer behavior is shifting, RMS surveyed German respondents once again and compared results to our Q1 2022 survey. How have price perceptions and dining habits changed in the past months? Are guests starting to cut back on their restaurant...
To better understand how consumer behavior is shifting, RMS surveyed UK respondents once again and compared results to our Q1 2022 survey. How have price perceptions and dining habits changed in the past months? Are guests starting to cut back on their restaurant...
With restaurant consumers changing their dining habits, how are generations making choices now? What differences are there between single households and families? RMS breaks down responses from over 750 US consumers to identify generational and household trends in...
Among six countries RMS surveyed, French diners are an exception: They are spending the same amount or more of their disposable income on FAH.Macroeconomics plays a large part in France’s unique dining perspective, but there are lessons for operators not in France. As...
The second part of our Q2 2022 insights takes a look at how guests feel about the restaurant experience. What are the main motivators behind sit-down and limited-service restaurant visits? How do guests feel about tipping today? And should brands rethink menu...
With inflation on the rise, some consumers are looking for ways to save when dining out. But how exactly are diners doing that? Are they opting out on certain items, choosing less expensive restaurants or cutting back on dining out all together? And what about special...
For our global series of consumer insights, RMS surveyed respondents in Spain to learn more about recent restaurant consumer behaviors and the effects of the current inflationary environment on their dining habits. Do guests believe the restaurant industry is better...
In continuation with our global series of consumer insights, RMS surveyed respondents in Germany to learn more about recent restaurant consumer behaviors and the effects of the current inflationary environment on their dining habits. What revenue channel did guests...
In this global edition of consumer insights, RMS surveyed respondents in Italy to learn more about the affects of the current inflationary environment on restaurant consumer behavior. Are guests spending more or less of their disposable income on restaurants? How do...
Customers continue to count on restaurants for innovation across all channels.RMS findings indicate that it’s not value that compels guests, it’s quality. In a world gone hybrid, it might seem as if all available creativity has been spoken for, used in its entirety...
As part of our global consumer insights edition, RMS surveyed respondents in France to learn more about how the inflationary environment has affected restaurant consumer behavior. Do guests believe the restaurant industry is better now in comparison to last year? How...
In this global edition of consumer insights, RMS surveyed UK respondents to learn more about how the inflationary environment has affected restaurant consumer behavior. Are there any early indications of customers starting to trade down or trade out? How do customers...
How do dining habits differ across Gen Zers, Millennials, Gen Xers and Baby Boomers? We asked over 800 US diners to find out. While some generations have stuck to habits developed throughout the pandemic, others are starting to change due to the current inflationary...
Back-to-work trends and uptakes in COVID vaccines have stabilized in the beginning of 2022. But how has the inflationary environment affected restaurant consumer behavior? Are there any early indications of customers starting to trade down or even trade out? RMS...
Restaurant brands are eager to keep diners coming back but may be surprised to find that it’s not always price that sends customers away. Diners have little patience for longer wait times, but upfront communication can help alleviate their...
Restaurant consumers are noticing price increases, but it’s the experience that’s bothering them the most. Longer wait times and order inaccuracies also noted. RMS suggests considering the value equation — improving the overall experience can offset price...
Remember in 2019 when the big news was that big burger chains (even chicken QSRs) were adding plant-based items from Impossible Foods and Beyond Meat to their menus? Demand soared, and stocks climbed. Fast-forward two years and the landscape, according to analysts at...
While restaurant challenges, such as labor costs and supply chains, seem to have slowed down the plant-based phenomenon, many brands are still looking for unique ways to incorporate the concept into their menu. But how do customers feel about it one year later? RMS...
A new year brings a new RMS report and trend predictions for 2022. Nearly two years into pandemic life, one might wonder, “Have we reached the end of the ‘new normal?” because as the latest findings indicate, the more things stay weird, the less they seem to change...
The pandemic created levels of volatility never before seen in the restaurant industry. To help operators better understand the current climate, RMS asked more than 800 US respondents to share the satisfaction level of their recent restaurant experiences, and if there...
In our last survey of 2021, RMS asked over 800 US consumers a series of questions to better understand what consumer trends have stuck and what their expectations are leading up to 2022.
RMS surveyed over 800 US consumers to understand how behaviors and habits have shifted in the past month. In this report consumers also share their preferred premise channel and how often they plan on dining out going forward as we approach the holiday season.
If you hoped the restaurant industry had reached peak “good news, bad news” (sales are up, supply is down; dining rooms are open, with no one available to staff them), you’d be premature. Take, for example, vaccinations. For our most recent quarterly consumer survey,...
In this second part of our Fall series, RMS asked over 900 US consumers about their current price perceptions of restaurants and grocery stores, their behaviors when ordering delivery, and how technology influences their overall restaurant experience.
We surveyed over 900 US consumers to understand their sentiments towards proof of vaccination and requirements for testing when dining out, and how their dining behaviors changed over the summer as more respondents returned to the office.
Operators, franchisors and franchisees may want to sit down. There is good news to go around. Eating out is coming back, but as operators may have predicted, off-premise dining is not going anywhere. RMS surveyed more than 800 respondents nationwide to weigh in on...
In this special edition report, we surveyed over 400 German respondents to understand current consumer behaviors in the market, price perceptions and what makes guests choose combo meals when visiting their favorite quick service restaurant.
RMS UK Managing Director Philipp Laqué recently shared insights on the UK’s restaurant recovery at the European Digital Foodservice Summit in a presentation titled: “Beyond Lockdown – How Europe’s Restaurant Industry is Dealing with the Restart...
In this special edition report, we surveyed over 400 UK respondents to understand current consumer behaviors in the market, price perceptions and what makes guests choose combo meals when visiting their favorite quick service restaurant.
Early in 2020, restaurants had to hit the brakes hard. The industry is revving back up now, but the landscape has changed. Drive-thru is on fire, dark kitchens came out of the shadows, mobile ordering is at an all time high and 90% of consumers say they prefer...
In May 2020, RMS fielded a survey to assess consumer dining behaviors and perspectives during COVID-19. At the time, no one could have predicted we’d be at this for more than a year. But RMS adjusted, as we all did, and transformed a one-time COVID check-in to a...
There’s no denying COVID-19 has brought many firsts and rapid change. For most, it’s the first crisis that has shifted the lives of everyone on the planet, all at the same time. The disruptions in our collective social environments and lifestyles have been...
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2020 has been called the “year of irrevocable inflection” for the restaurant industry. We agree and have expanded our data collection to support our clients and the industry as they manage rapid change. Most pointedly, we’ve checked the pulse of consumers with...
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