qsr Archives

6 Reasons Why Your QSR Loyalty Program is Important

Compared to this past year, April 2023 traffic for quick-service restaurants (QSRs) decreased while pricing increased. Not the ideal direction for either metric, whether you’re an operator or consumer. But, as the threat of recession continues to loom, it remains the...

3 Successful Ways to Target QSR Frequent Diners

When Revenue Management Solutions (RMS) analyzed the numbers from its survey of nearly 800 restaurant goers, the results revealed a demographic honeypot. Frequent users —those dining out more than 10x a week — made up 25% of the total respondents. Based on their...

February 2023

US Quick-Service Sales & Traffic Performance QSR US traffic is slightly down compared to last year, despite weaker traffic in January 2022 due to the spread of the Omicron variant. We anticipate YOY traffic to remain flat for the next few months. ...

2023 Q1: Self-Ordering Kiosks in Quick-Service Restaurants

Self-serving kiosks are popping up in quick-service restaurants across the nation. How are customers responding to this innovative technology? RMS surveyed over 780 US diners to discover which of your customers prefer kiosks and why.

4 Things Every QSR Should Know to Increase Profitability– Part 2

In a recent post, we shared two essential things quick-service restaurants (QSRs) should know in 2023 to increase their profitability. If you missed it, take a moment to catch up on why and how loyalty programs, coupons, menus and the ordering experience can play a...

January 2023

US Quick-Service Sales & Traffic Performance QSR US Traffic is down 4.2% compared to Q4 2021 and slightly lower than in the previous quarter. Average Price is up 16.2% YOY but has started to stabilize, with only a slight increase compared to Q3...

4 Things Every QSR Should Know to Increase Profitability– Part 1

Today’s restaurant consumers have changed. Not only do they perceive that restaurant prices are at their highest since Q1 2021, but they’re more price sensitive than ever and have even changed how they view menus. These changes in customer behavior aren’t necessarily...

5 Ways Generations Use Coupons at Quick-Service Restaurants

Boomers, Gen X, millennials and Gen Z; families with children and those without. How does each of these generations find deals for dining out — or do they look for discounts at all? RMS surveyed more than 790 people across the US to find out. Here are the top 5...

QSRs Should Expect a Mixed Bag of Consumer Behavior for the Holidays

Consumer perceptions of dining out and grocery prices reflect reality: They are not that different.Daily meals get made at home, but special occasions call for dining out.Intent to dine out more or much more is on the rise Consumers continue to feel the impact of...

Using Tech to Drive Food Quality and Order Accuracy in QSR

The Evolution of a Post-pandemic Restaurant Drive-Thru

Is Modifying Hours of Operation Right for Your Restaurant?

Analyzing hours of operation is an opportunity for profitModifying hours on a store-by-store basis might be wise but requires quantitative, evidence-based dataBrands can help their franchisees by supporting modified hours of operations For fast casual and...

Innovation for Quick-Service Restaurants in a Post-Pandemic World

Customers continue to count on restaurants for innovation across all channels.RMS findings indicate that it’s not value that compels guests, it’s quality. In a world gone hybrid, it might seem as if all available creativity has been spoken for, used in its entirety...

How Restaurants are Dealing with Continued Inflation

RMS Restaurant Perspective: Korea

COVID-19 restrictions and guidelines are starting to ease up across the US, but what does it look like in other areas of the world? How are restaurants dealing with changes in consumer behavior and tackling inflation? Revenue Management Solutions Consultant, Cathy Ko,...

Restaurant Industry Year in Review: QSR Average Check Soars, Traffic Lags

Who’s Really Winning the Chicken Sandwich Wars?

Recommended for youNewsChick-fil-A scoring big in Chicken Sandwich Wars...for nowFebruary 2021NewsDid Taco Bell really just join the ‘chicken sandwich war’? Here’s some perspectiveFebruary 2021NewsWinner Winner: Chicken for dinner — and lunch and breakfastJuly...

Did Taco Bell really just join the ‘chicken sandwich war’? Here’s some perspective

Recommended for youNewsWho’s Really Winning the Chicken Sandwich Wars?February 2021NewsChick-fil-A scoring big in Chicken Sandwich Wars...for nowFebruary 2021InfographicsSeries 5 - How did each generation’s relationship with food and dining habits change during...

Chick-fil-A scoring big in Chicken Sandwich Wars…for now

Recommended for youNewsMcDonald’s, Chick-fil-A, Popeyes and Other Chains Bite Into the Fervor for Chicken SandwichesJanuary 2021NewsWho’s Really Winning the Chicken Sandwich Wars?February 2021NewsDid Taco Bell really just join the ‘chicken sandwich war’? Here’s some...

RMS’ store-specific data enables QSR chain to recover traffic lost to new competitor

Our Client’s Challenge Following a competitor’s entrance to the marketplace through acquisition, our client began to see traffic drop significantly across all its locations. The Solution RMS analyzed store-specific data on guest traffic, profit changes and...