menu design Archives

Restaurant Consumer Insights: Generational Trends and Guest Perceptions on Tipping, QR Codes and Reduced Menus

Consumers continue to change their dining behaviors, and some of those changes might be for good. In two recent US consumer surveys, RMS examined how millennials, boomers, singles and families are dining out and also looked at the overall restaurant experience,...

Innovation for Quick-Service Restaurants in a Post-Pandemic World

Customers continue to count on restaurants for innovation across all channels.RMS findings indicate that it’s not value that compels guests, it’s quality. In a world gone hybrid, it might seem as if all available creativity has been spoken for, used in its entirety...

First-ever buyer’s journey identified for restaurant online menus

If the drive-thru was the restaurant industry’s workhorse during the pandemic’s early days, online menus are emerging as the dark horse of untapped revenue opportunities of the current never-normal. In a first-of-its-kind research study, Revenue Management Solutions...

New Research Reveals Profit Opportunities in Your Online Menu

Post-Pandemic Menu Optimization (Podcast)

RMS research explores how casual restaurants can use their menu to capture the new digital consumer

More than half of all quick-service and limited-service restaurant sales will be digital by 2025, according to market research firm Incisiv. Is your menu ready? As digital sales rose like a rocket ship this past year, the use of printed menus shot down in the opposite...

Drive-Thru Traffic Isn’t Stopping: Tips for Getting Your Share

In the most recent episode of Revenue Stream, Revenue Management Solutions VP of Consulting Services Chris Norton and Director of Behavioral Research Dr. Christina Norton talk about drive-thrus and restaurant loyalty trends. What can restaurants do to stay relevant...

Restaurant Consumer Trends in Dining 2021

2021 Forecast: Cloudy with a strong chance of in-home dining Product developers and differential calculus buffs have a term: forcing function. The term refers to a function in an equation or system that forces conscious attention upon something. In calculus, it...

Restaurant Pricing in the Time of Corona

“Should I take price?” has been the primary question from our restaurant clients of late. Our answer, surprisingly, remains the same now as it was pre-COVID: “That depends.” We remain in the midst of the greatest challenge the restaurant industry has ever faced. Yet...

Reduced restaurant menus offer opportunity for profitability and simplicity

Q&A with RMS menu engineering expert on top 7 reasons to reduce your menu The analogy may be obvious, but as with any successful recipe, a sustainable and profitable restaurant also comes down to using the correct mix of ingredients. Now that most everything we...

Consumer preferences have changed. These insights will help your restaurant recover.

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Winning families back for dinner

Insights from in-depth interviews with moms and dads in Germany, South Korea, UK and US As we begin on the road to recovery, RMS is finding ways to shed some light on the dramatically changed consumer attitudes and behavior. In April, we conducted a global consumer...

How fast casual PDQ continued to serve quality to customers

Before March 2020, new menus could take a year to launch, with every item in every medium checked and rechecked. But the pandemic changed everything. Fast casual chicken concept PDQ launched a new menu just days after the WHO announced the pandemic, deleting certain...

Restaurant CEOs on Leading Their Brands Now and Beyond Coronavirus

On April 29, Revenue Management Solutions and EZ CERT supported Franchise Times’ lively webinar discussion with Peter Cancro, Founder and CEO of Jersey Mike’s Subs, Joe Koss, President and CEO of Culver’s Restaurant, and Chris Newcomb, Co-Founder and CEO of Newk’s...

Field Report: How is Singapore Responding to COVID-19?

If there’s one thing that’s been consistent across the globe during the pandemic, it’s how differently each country is handling restaurant restrictions. It shouldn’t come as a surprise. After all, there’s no handbook — government, corporate or otherwise — to help...

A time for ingenuity and relationships

Plato was right when he wrote, “Necessity is the mother of invention,” particularly now. Robin Blanchette, CEO of Norton Creative, agrees. “What worked yesterday may not work tomorrow,” she says. “The key is not giving up.” Norton Creative is a boutique creative...

Practice What You Preach: Tech Trends to Integrate in 2020

2020 starts a new decade. Some say a new beginning. And, according to Hudson Riehle from the National Restaurant Association, 2020 could bring forth a “new business model” for restaurants. We are excited about 2020 not because new things will start, but because,...

The Psychology of restaurant menus: Part 2- Engineering

In Part 1 of our look at the psychology of restaurant menus, we examined how consumers react to design and what operators can do to ensure maximum impact for their offer. In this second part of the series, we’re looking at menu engineering. Revenue Management...

The psychology of QSR menus: engineering

Biometric research on menu design challenges three decades of thinking

What to consider when designing your menu as we head into the new year

Holistic revenue management has been a big topic and will remain so into 2020. Growing traffic is a challenge and brands are working hard to ensure their menus and service proposition are as profitable as possible. Alongside sustainable food and provenance, the focus...

Menu design plays a key role in maximising food sales for hospitality operators

What role does our brain play in the way we read menus? In the first in a series on menu design and engineering, we take a look at current industry practices on how operators use menu design to drive sales. The saying goes that we eat with our eyes and there’s...

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