mark kuperman Archives

How to Grow Your Convenience Foodservice Business With Strategic Menu Modeling

Most convenience stores have made huge strides in foodservice but are uncertain of the “next step.” Quick-service restaurants (QSRs) and fast-casual brands have spent more than 50 years examining every aspect of customer behavior, so their experiences can...

5 ways fast casuals can combat rising minimum wages

More states around the U.S. are raising the minimum wage in 2019. In total, 20 states will raise their minimum wage this year, with substantial increases of $1 in some states. For example, Maine’s increase will be 10 percent, Massachusetts’ is 9 percent, and...

The Top Five Takeaways From Convenience Store News’ 2018 Convenience Foodservice Exchange

The 2018 Convenience Foodservice Exchange, hosted by Convenience Store News, was designed to appeal to convenience store retailers looking to up their game in the critically important foodservice category. COO, Mark Kuperman, was one of the featured speakers at the...

What smaller chains should consider as they grow

Mine transactional data to understand customers and make smart decisions If you are the leader of a smaller, rapidly growing restaurant, you have to make decisions every day that may have a long-term impact on the concept’s success. Here are just a few examples: How...

Does adding ‘healthy’ menu items make financial sense?

Before changing your offerings, understand what your customers want We’ve seen a lot of news in recent months from restaurant chains announcing plans to incorporate “healthier” ingredients such as cage-free eggs or hormone-free chicken, or to emphasize healthful menu...

Opinion: How restaurants can prepare for rising wages

As costs continue to rise, in part driven by minimum wage increases around the country, restaurant owners are wrestling with how to cover higher costs without driving away customers. A number of cities around the country, like Chicago, Los Angeles, San Francisco and...