Driving profitability together
Navigating the new normal of dining
The longer consumers remain at home, the more their behaviors change. As restaurants continue to navigate a pivot of their entire industry, RMS is building a data picture beyond the transactional and market data we typically collect and analyze.
To better advise our clients on consumer spending and sentiment, RMS is accessing the latest on dining trends, consumer behavior, habits, expectations, concerns and more. We’re partnering with research companies to combine their collected data from more than 100 million restaurant and retail visits and credit- and debit-card transactions with our own insights.By widening our perspective, we can make sure the industry survives.
No other company in our segment delivers data of this breadth and depth. RMS can help.
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Test and learn
Enticing menus that grow revenue
Scaled-back operations, reduced staff and social distance restrictions require a new take on restaurant menus. Streamlining your menu to reflect what diners want while balancing what your kitchens can produce requires speed and scrutiny.
RMS uses a proven “Test and Learn” approach, taking into account your past menu, popular and specialty items, current business model, location, and consumer perception and thoughts about value and food safety. We identify test locations for menu planning and innovation. Then we help you validate important menu decisions in real time, using real customer feedback. We stay vested to help you implement recommendations and redefine projects for optimum results and revenue.
Creating profitable menus for the new normal.
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Data solves problems
Every customer is different. Why should your approach be the same?
Now more than ever, we recognize the profitability challenges facing our industry. We also know how to address them. RMS has spent more than two decades gathering and analyzing data to help solve the problems our clients have now and the ones they may encounter later.
When we apply science to your loyalty program and POS systems data, it paints a picture of each individual customer, store or market in great detail. We then use these data-driven pictures, paired with a deep understanding of your brand, to recommend competitive pricing, menu design and promotional strategies tailored by location, market and menu item.
Rely on pricing strategies that increase traffic, spend per head and profitability.
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Explore related insights and case studies
Let’s start your
Now, more than ever, RMS is committed to doing all we can to support the restaurant industry.
Our team of experts is ready to help put you on a path toward profitability. Request a complimentary strategy consultation by completing this form.