Conjoint Analysis

Roll Out New Business Ideas With Confidence

Uncover what customers value most about your menu items, bundles and promotions. Our conjoint analysis dives deep into customer decision-making, revealing insights on price sensitivity and brand preferences.

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Why Use Conjoint Analysis
Unlock Profitable Insights
Why RMS
Survey Techniques
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Gain a unique window into your customers’ minds

By presenting customers with realistic trade-off scenarios, you’ll gain insights into key factors impacting decisions and price sensitivity. These insights help you shape future pricing decisions, product development and menu designs before introducing them in the real world, minimizing potential setbacks and giving you a competitive edge.

What sets our studies apart

We merge research results with our 25+ years of industry expertise to provide brands invaluable sensitivity insights. RMS delivers comprehensive analyses of trade up, trade down and trade out probabilities, along with strategic recommendations for price adjustments to help prevent customer traffic loss.

unlock profitable insights

Actionable Insights That Lead to Profitability

Conjoint analysis helps you identify:

Strategic pricing opportunities

New market segments

Competitive placement

Overall brand value

Results predict:

Adoption rates for new items

Optimal price points for new and existing items

Demand shifts based on price, menu and item adjustments

Optimal product mix for maximum impact

Why RMS

We Put Your Needs First

Our team of skilled statisticians work closely with clients, valuing their input as we design the optimal research approach.

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Whether it’s testing new products and prices, or a specific business goal you aim to achieve, our conjoint analysis is tailored to your exact needs.

By blending our industry expertise with your objectives, we ensure the insights we gather are relevant and valuable to you.

survey techniques

Take Your Pricing Strategy to The Next Level

Choice-Based Conjoint

Choice-Based Conjoint (CBC) mimics real-life purchasing behavior and outcomes. In CBC studies, participants select their preferred item based on specific criteria, such as price or features, from sets of 3-5 products. This powerful technique informs pricing strategies, product design and provides insights into competitive benchmarks and market segmentation.

These studies are typically completed in 6-8 weeks.

Menu-Based Conjoint

Menu-Based Conjoint (MBC) asks participants to build combinations of items using the entire menu as they would when placing orders at your restaurant. More complex than CBC, this analysis provides a realistic look at how brands can optimize price points, menu offerings and accurately forecast revenue. MBC analyses reveal strategies for pricing, menu design, bundling, product rollouts, substitution and upselling.

These studies are typically completed in 2-3 months.

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