RMS’ proprietary Restaurant Price Index (RPI) is the ultimate competitive price tracker that measures pricing evolution for 170,000 restaurant locations across brands, segments and cuisines on a monthly basis.
At a high level, RPI tracks inflation and price changes over time, and applies a weighted average menu mix to each of your competitors based on RMS’ 25+ years of experience.
Other food related indexes, such as Food Away from Home, are only available by region and sub-region. RPI, however, gives you complete visibility into your competitors’ pricing strategies on a national level and across regions, cities or neighborhoods. RPI provides a full picture of your competitors’ overall menu price changes.
Theoretically as many as you like. We recommend tracking up to 6 brands within your competitor set, plus your own brand for comparison. Reach out to our team to discover the possibilities.
Absolutely! By conducting a comprehensive, Conjoint Analysis study specific to your brand, we can ask your customers who they consider your competition. We combine these insights with over 25 years of menu engineering and restaurant pricing experience to define your competitor set.
We have competitor data for major brands in several countries and track prices in each country’s local currency. You tell us the brand and country, and we will provide a free data sample.
We price Competitor Price Intelligence based on the number of chosen locations and competitors. Reach out to us for a customized quote.
All price observations are public information.