Free Insight Reports

Restaurant Consumer Report Q4 Update: Drive-thru Trends

In our last survey of 2020, we asked over 800 US consumers a series of questions about their drive-thru behavior to better understand what factors shape current trends.

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What’s in the report

  • What is the profile of today’s frequent drive-thru user?
  • When do customers make their purchase decision?
  • Are menu boards or operators more effective at upselling?
  • Why would your customers switch to a competitor’s drive-thru?

All this and practical takeaways in our latest report.

Let’s start your recovery strategy

Now, more than ever, RMS is committed to doing all we can to support the restaurant industry. Our team of experts is ready to help put you on a path toward profitability.