Free Consumer Reports

Q1 2023: Restaurant Apps, Loyalty Programs and Dining Choices

In an increasingly price-sensitive environment, restaurant apps and loyalty programs offer an opportunity to build traffic and drive sales through customized promotions. However, what’s important to your customers is changing due to inflation. RMS shares valuable insights into what customers look for when eating out and how brands can use technology to enhance their guests’ dining experience.

What’s in the report

• How many restaurant apps does the average consumer have?
• How does app usage differ across generations?
• Where do customers typically find out about ongoing restaurant promotions?
• What really matters most to guests when they’re eating out for lunch, dinner with friends or a romantic dinner date?