Free Consumer Reports

COVID-19 Impact: Generational Insights

What do Gen Zers, Millennials, Gen Xers and Baby Boomers want from restaurants now? 1,200 US diners weigh in. We asked diners across the U.S. and in every generation to tell us when they’ll go back to dining in, what eases their concerns, how much they’re interacting with restaurants now, and how their habits have changed. For detailed findings, download our latest report.

What’s in the report

• How Gen Zers and boomers are more alike than different.
• How different generations are using restaurants now and how their habits have changed pre- and post-COVID 19.
• How their eating habits have changed by generation – especially breakfast.
• How generations view price increases.