Free Consumer Reports

2022 Q3: What’s Driving Traffic Now? Perspectives on Promotions & Coupons

As restaurant prices continue to increase, consumers are looking at coupons and promotions as a way to save when dining out. But what factors are most important to them? How do different generations use them? What about different households? RMS surveyed over 750 US diners to find out.

What’s in the report

  • How are guests finding out about ongoing promotions?
  • When using coupons, what are the most important factors for guests?
  • Are guests likely to switch from their usual restaurant if a similar concept offers a coupon?
  • How do different generations use coupons? How do different households use them?

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