Free Consumer Reports
2020 Q4: Loyalty Programs
With the continuous rise of technology in the restaurant industry we asked over 800 US consumers about their thoughts on restaurant loyalty programs.
What’s in the report
- What motivates customers to sign up?
- Are the incentives to sign up the same for different generations?
- How many people have downloaded loyalty apps during the pandemic?
- Are customers enrolled in a loyalty program more likely to interact with brands through social media?
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