TAMPA, Fla. & HOUSTON– Revenue Management Solutions (RMS), a leader in providing data-based solutions for pricing and menu optimization to restaurant clients, has partnered with restaurant branding agency Norton Creative. The partnership brings two uniquely qualified experts together to offer a one-stop shop for restaurant solutions such as brand positioning, design, menu layout and pricing.
RMS, based in Tampa, uses restaurant point-of-sale data and analytics to deliver increased profitability and enhanced brand value, while Houston-based Norton Creative brings expertise in restaurant brand strategy, positioning, concepting, interiors, menu, merchandising, social and digital media, TV and radio ads.
The two companies have worked together on multiple projects, and whether a restaurant is in need of an engaging menu or a new front-of-house guest experience, the partners help create actionable recommendations to drive growth and bottom-line profitability.
“RMS serves as the foundational science to our art,” said Norton CEO Robin Blanchette. “RMS’ combination of data-driven solutions and operational industry expertise generates unique, innovative problem-solving for restaurants. They provide essential insights for our creative work, as well as a deep understanding of observed behavior that inform and educate our design. We are excited to show clients how the combination of RMS and Norton can bring brands to life and drive profitable sales and traffic at the same time.”
As an example of how the companies would work together for a client, RMS can help a restaurant company determine which menu items are most profitable and how items trade together, while Norton can help the client define its value proposition and show that in such powerful ways as menu design, web presence, advertising and merchandising.
“We deliver increased margins across menu items for our clients, without negatively impacting customer buying patterns and behavior,” said Mark Kuperman, Chief Operating Officer of RMS. “While we focus on analyzing data that shows customers’ actual buying behavior, Norton has a deep knowledge of how to define and bring a brand’s unique value proposition to life. By working together, we can provide clients a powerful combination of brand evolution and profitability.”
About Norton Creative:
Norton Creative is a one-stop shop for creative restaurant solutions, helping brands identify, amplify and advertise what sets them apart. Norton works with established brands such as Corner Bakery, Bob Evans Farms and Buffalo Wild Wings. The company’s co-founders, CEO Robin Blanchette and CCO Deanna Parr, established Norton Creative with a wealth of restaurant knowledge and experience, with the primary goal of bringing brands to life profitably by creating a differentiated position in the market. For more information on how Norton helps its clients, visit www.norton-creative.com.
About Revenue Management Solutions:
RMS provides numerous data-driven solutions and services to the restaurant industry, all designed to help brands drive sales and profitability while maintaining traffic and enhancing brand value long-term. RMS works with more than 50 major brands in more than 40 countries, with its patented processes of revenue management used in more than 100,000 restaurant locations globally. For more information on how RMS helps its clients, visit www.revenuemanage.com.