Seasonal menu changes are always a popular move, and give diners the chance to try something new or rediscover a forgotten favorite. Holidays also offer an opportunity to showcase innovative ideas and seasonal ingredients.
For seasonal menu changes, it is important to remember that brand consistency should be a major consideration. It’s also essential to offer just the right amount of seasonal menu options – don’t offer too many or too few – and to organize the menu to highlight the seasonal items.
Operators can make sure their seasonal menus are optimized for profitability by being consistent with their approach, thinking about larger groups and maintaining the brand’s classic products.
Read the full article in Modern Restaurant Management here.