Enhancing the customer experience through customization and convenience is more important than ever.
While kiosk systems have existed since the early 1990s, their presence in the restaurant industry has increased in recent years as large brands such as Panera, McDonald’s, and Wendy’s experiment with technology. This trend is driven by the significant decrease in the cost of a kiosk system and a growing need to enhance the customer experience through customization and convenience.
While benefits to tech-savvy millennials are obvious, benefits to the restaurant vary and are largely dependent on size, concept, and customer demographics. In a time of fierce competition, any effort to improve the customer experience to increase market share may be worth making. So how can operators make sure the investment has a positive return on investment?
Read the full article in QSR Magazine here.