Special Insights
COVID-19 Impact on Restaurant Consumers
June 2020 Update - Part One
What customers think about raising prices, eating out, masks, breakfast and more. 1,200 US diners weigh in.
What we thought was business interruption in March has turned into a complete disruption of the restaurant industry. What do consumers want from restaurants now? Click here for answers, according to our May survey.
What's inside
- Guests’ perspectives on pricing increases
- What health and safety measures boost the likelihood guests will return
- How changing behaviors are impacting daypart traffic
- Guests’ off-premise and dine-in preferences now and into the future
- What trends are here to stay
Download now for free

Your sneak peek
Inside this special report you'll find 8 consumer behavior insights, each with survey breakdowns, deep dives, and our expert analysis:
Insight #1: Outlook on recovery time
Consumers’ outlook on the industry is more cautious than 1 month ago. The majority (55%) has shifted to the belief that recovery will take twice as long.
Insight #4: Brunching habits
Breakfast and lunch habits have changed substantially for a third of the respondents. 14% report they are eating more for breakfast as a result of WFH.
Special Insights
COVID-19 Impact on Restaurant Consumers
June 2020 Update - Part One
What customers think about raising prices, eating out, masks, breakfast and more. 1,200 US diners weigh in.
What we thought was business interruption in March has turned into a complete disruption of the restaurant industry. What do consumers want from restaurants now? Click here for answers, according to our May survey.
What's inside
- Guests’ perspectives on pricing increases
- What health and safety measures boost the likelihood guests will return
- How changing behaviors are impacting daypart traffic
- Guests’ off-premise and dine-in preferences now and into the future
- What trends are here to stay
Download your free copy now
About RMS
Increasing margins for food service and hospitality companies for 25 years
We help executives and finance professionals in the restaurant industry address profitability challenges. Our data-driven approach to optimizing sales, menus and financial health helps iconic brands and upcoming concepts in more than 40 countries. We currently count more than 100,000 restaurants as clients.