Special Insights

COVID-19 Impact on Restaurant Consumers

June 2020 Update - Part One

What customers think about raising prices, eating out, masks, breakfast and more. 1,200 US diners weigh in.

What we thought was business interruption in March has turned into a complete disruption of the restaurant industry. What do consumers want from restaurants now? Click here for answers, according to our May survey.

What's inside

  • Guests’ perspectives on pricing increases
  • What health and safety measures boost the likelihood guests will return
  • How changing behaviors are impacting daypart traffic
  • Guests’ off-premise and dine-in preferences now and into the future
  • What trends are here to stay

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Your sneak peek

Inside this special report you'll find 8 consumer behavior insights, each with survey breakdowns, deep dives, and our expert analysis:

Insight #1: Outlook on recovery time

Consumers’ outlook on the industry is more cautious than 1 month ago. The majority (55%) has shifted to the belief that recovery will take twice as long.

Insight #4: Brunching habits

Breakfast and lunch habits have changed substantially for a third of the respondents. 14% report they are eating more for breakfast as a result of WFH.

Insight #7: Evolving considerations

When choosing a restaurant, consumers now also consider contamination, sanitation and cleanliness criteria in addition to quality, price/value and menu selection.

Special Insights

COVID-19 Impact on Restaurant Consumers

June 2020 Update - Part One

What customers think about raising prices, eating out, masks, breakfast and more. 1,200 US diners weigh in.

What we thought was business interruption in March has turned into a complete disruption of the restaurant industry. What do consumers want from restaurants now? Click here for answers, according to our May survey.

What's inside

  • Guests’ perspectives on pricing increases
  • What health and safety measures boost the likelihood guests will return
  • How changing behaviors are impacting daypart traffic
  • Guests’ off-premise and dine-in preferences now and into the future
  • What trends are here to stay

Download your free copy now

  • This field is for validation purposes and should be left unchanged.

RMS is committed to keeping your information safe. The information you provide will be used in accordance with our privacy policy.

About RMS

Increasing margins for food service and hospitality companies for 25 years

We help executives and finance professionals in the restaurant industry address profitability challenges. Our data-driven approach to optimizing sales, menus and financial health helps iconic brands and upcoming concepts in more than 40 countries. We currently count more than 100,000 restaurants as clients.

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Now, more than ever, RMS is committed to doing all we can to support the restaurant industry. Our team of experts is ready to help put you on a path toward profitability.

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