Special Insights

COVID-19 Impact on Restaurant Consumers

July 2020 Update - Generational Insights

What do Gen Zers, Millennials, Gen Xers and Baby Boomers want from restaurants now? 1,200 US diners weigh in.

We asked diners across the U.S. and in every generation to tell us when they’ll go back to dining in, what eases their concerns, how much they’re interacting with restaurants now, and how their habits have changed. For detailed findings, download our latest report.

A look at what's inside

  • How Gen Zers and boomers are more alike than different.
  • How different generations are using restaurants now and how their habits have changed pre- and post-COVID 19.
  • How their eating habits have changed by generation – especially breakfast.
  • How generations view price increases.

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Your sneak peek

Inside this special report you'll find 10 consumer behavior insights, each with survey breakdowns, deep dives, and our expert analysis:

Insight #2: Contactless Channels

Gen Z and Boomers increased their use of contactless channels most since April 2020.

Insight #6: Additional Criteria

For the foreseeable future, safety, sanitation and contamination are additional criteria for all generations.

Insight #7: Recovery Time

Younger generations are more optimistic about restaurants’ recovery. 29% of Boomers believe it will take 24 months to recover.

Special Insights

COVID-19 Impact on Restaurant Consumers

July 2020 Update - Generational Insights

What do Gen Zers, Millennials, Gen Xers and Baby Boomers want from restaurants now? 1,200 US diners weigh in.

We asked diners across the U.S. and in every generation to tell us when they’ll go back to dining in, what eases their concerns, how much they’re interacting with restaurants now, and how their habits have changed. For detailed findings, download our latest report.

A look at what's inside

  • How Gen Zers and boomers are more alike than different.
  • How different generations are using restaurants now and how their habits have changed pre- and post-COVID 19.
  • How their eating habits have changed by generation – especially breakfast.
  • How generations view price increases.

Download now for free

  • This field is for validation purposes and should be left unchanged.

RMS is committed to keeping your information safe. The information you provide will be used in accordance with our privacy policy.

About RMS

Increasing margins for food service and hospitality companies for 25 years

We help executives and finance professionals in the restaurant industry address profitability challenges. Our data-driven approach to optimizing sales, menus and financial health helps iconic brands and upcoming concepts in more than 40 countries. We currently count more than 100,000 restaurants as clients.

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