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Restaurant Consumer Report
Q4 Update: Drive-thru Trends

In our last survey of 2020, we asked over 800 US consumers a series of questions about their drive-thru behavior to better understand what factors shape current trends.

  • What is the profile of today’s frequent drive-thru user?
  • When do customers make their purchase decision?
  • Are menu boards or operators more effective at upselling?
  • Why would your customers switch to a competitor’s drive-thru?

All this and practical takeaways in our latest report.

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