Consumer Reports Archives

2022 Q3: What’s Driving Traffic Now? Perspectives on Promotions & Coupons

As restaurant prices continue to increase, consumers are looking at coupons and promotions as a way to save when dining out. But what factors are most important to them? How do different generations use them? What about different households? RMS surveyed over 750 US...

2022 Q3: What Restaurants Can Expect Heading Into the Holidays and 2023

To better understand evolving purchasing behaviors and help restaurants prepare for the holidays and 2023, RMS surveyed over 750 US diners. We asked respondents about their dining habits, spending behaviors, value perceptions and more. Download the report to get a...

2022 Q3 France Edition: Guest Behaviors in an Inflationary Environment

To better understand how consumer behavior is shifting, RMS surveyed French respondents once again and compared results to our Q1 2022 survey. How have price perceptions and dining habits changed in the past months? Are guests starting to cut back on their...

2022 Q3 Germany Edition: Guest Behaviors in an Inflationary Environment

To better understand how consumer behavior is shifting, RMS surveyed German respondents once again and compared results to our Q1 2022 survey. How have price perceptions and dining habits changed in the past months? Are guests starting to cut back on their restaurant...

2022 Q3 UK Edition: Guest Behaviors in an Inflationary Environment

To better understand how consumer behavior is shifting, RMS surveyed UK respondents once again and compared results to our Q1 2022 survey. How have price perceptions and dining habits changed in the past months? Are guests starting to cut back on their restaurant...

2022 Q2: How Are Millennials, Boomers, Singles and Families Dining Out These Days?

With restaurant consumers changing their dining habits, how are generations making choices now? What differences are there between single households and families? RMS breaks down responses from over 750 US consumers to identify generational and household trends in...

2022 Q2: The Restaurant Experience and What Guests Think About Tipping, QR Codes & Reduced Menus

The second part of our Q2 2022 insights takes a look at how guests feel about the restaurant experience. What are the main motivators behind sit-down and limited-service restaurant visits? How do guests feel about tipping today? And should brands rethink menu...

2022 Q2: Celebrating Special Occasions, the Effects of Inflation and Managing Spend

With inflation on the rise, some consumers are looking for ways to save when dining out. But how exactly are diners doing that? Are they opting out on certain items, choosing less expensive restaurants or cutting back on dining out all together? And what about special...

2022 Insights: Japan Edition

For our next report in our global series of consumer insights, RMS surveyed respondents in Japan to learn more about recent restaurant consumer behaviors and how the current inflationary environment is affecting dining habits. Are guests spending more or less of their...

2022 Insights: Spain Edition

For our global series of consumer insights, RMS surveyed respondents in Spain to learn more about recent restaurant consumer behaviors and the effects of the current inflationary environment on their dining habits. Do guests believe the restaurant industry is better...

2022 Insights: Germany Edition

In continuation with our global series of consumer insights, RMS surveyed respondents in Germany to learn more about recent restaurant consumer behaviors and the effects of the current inflationary environment on their dining habits. What revenue channel did guests...

2022 Insights: Italy Edition

In this global edition of consumer insights, RMS surveyed respondents in Italy to learn more about the affects of the current inflationary environment on restaurant consumer behavior. Are guests spending more or less of their disposable income on restaurants? How do...

2022 Insights: France Edition

As part of our global consumer insights edition, RMS surveyed respondents in France to learn more about how the inflationary environment has affected restaurant consumer behavior. Do guests believe the restaurant industry is better now in comparison to last year? How...

2022 Insights: UK Edition

In this global edition of consumer insights, RMS surveyed UK respondents to learn more about how the inflationary environment has affected restaurant consumer behavior. Are there any early indications of customers starting to trade down or trade out? How do customers...

Q1 2022: How Dining Habits Have Changed by Generation

How do dining habits differ across Gen Zers, Millennials, Gen Xers and Baby Boomers? We asked over 800 US diners to find out. While some generations have stuck to habits developed throughout the pandemic, others are starting to change due to the current inflationary...

2022 Q1: Inflation, Back-to-Work, COVID-19 and the Value Equation

Back-to-work trends and uptakes in COVID vaccines have stabilized in the beginning of 2022. But how has the inflationary environment affected restaurant consumer behavior? Are there any early indications of customers starting to trade down or even trade out? RMS...

Consumer Perspectives on Sustainability & Plant-Based Foods. What’s Changed Since 2020?

While restaurant challenges, such as labor costs and supply chains, seem to have slowed down the plant-based phenomenon, many brands are still looking for unique ways to incorporate the concept into their menu. But how do customers feel about it one year later? RMS...

2022 Q1: Overcoming Customer Pain Points

The pandemic created levels of volatility never before seen in the restaurant industry. To help operators better understand the current climate, RMS asked more than 800 US respondents to share the satisfaction level of their recent restaurant experiences, and if there...

Holiday Edition 2021: Restaurant Consumer Trends & Predictions for 2022

In our last survey of 2021, RMS asked over 800 US consumers a series of questions to better understand what consumer trends have stuck and what their expectations are leading up to 2022.

Pre-Holidays 2021: Off-Premise Gains Popularity & Price Increases Are Being Noticed

RMS surveyed over 800 US consumers to understand how behaviors and habits have shifted in the past month. In this report consumers also share their preferred premise channel and how often they plan on dining out going forward as we approach the holiday season.

Fall 2021: Consumer Price Perceptions, Technology & Delivery

In this second part of our Fall series, RMS asked over 900 US consumers about their current price perceptions of restaurants and grocery stores, their behaviors when ordering delivery, and how technology influences their overall restaurant experience.

Fall 2021: Vaccinations, Return to Office & More

We surveyed over 900 US consumers to understand their sentiments towards proof of vaccination and requirements for testing when dining out, and how their dining behaviors changed over the summer as more respondents returned to the office.

Summer 2021: France Edition

In this special edition report, RMS surveyed over 400 French respondents to understand current consumer behaviors in the market, price perceptions and what makes guests choose combo meals when visiting their favorite quick service restaurant.

Summer 2021: Germany Edition

In this special edition report, we surveyed over 400 German respondents to understand current consumer behaviors in the market, price perceptions and what makes guests choose combo meals when visiting their favorite quick service restaurant.

Changing Customer Expectations & Combo Meals

We surveyed over 800 US respondents about their expectations when dining out, their on and off-premise preferences and look at why diners purchase combo meals at Quick-Service restaurants.

2021 Q2: UK Edition

In this special edition report, we surveyed over 400 UK respondents to understand current consumer behaviors in the market, price perceptions and what makes guests choose combo meals when visiting their favorite quick service restaurant.

2021 Q2: General Update

In our second update of 2021, we asked over 800 US respondents a series of questions to understand how consumer behaviors and price perceptions are shifting with these changing times.

2021 Q2: Consumer Well-being

In continuation with our 2021 Q2 consumer update, we asked over 1,100 US respondents a series of questions on their overall well-being to better understand how it affects different generations, dining habits and concerns.

One Year Later: Restaurants, Consumers and COVID-19

In our first survey of 2021, we asked over 1,100 US respondents a series of questions to understand how consumers behave a year after the start of the pandemic.

2020 Q4: Loyalty Programs

With the continuous rise of technology in the restaurant industry we asked over 800 US consumers about their thoughts on restaurant loyalty programs.

2020 Q4: Drive-thru Trends

In our last survey of 2020, we asked over 800 US consumers a series of questions about their drive-thru behavior to better understand what factors shape current trends.

COVID-19 Impact: 2021 Trends

In our last survey of 2020, we asked over 800 US consumers a series of questions to continue our understanding of how consumer behavior has changed over the course of this year.

COVID-19 Impact 2020 Q3: Plant-based Meat Alternatives

We asked 800 US diners these questions and more to capture the current customer sentiment towards plant-based meats as restaurants strategize for the future. Recommended for youNewsPlant-based meat options: Why it's a big deal to customersNovember 2020NewsPlant-based...

COVID-19 Impact 2020 Q3: Delivery Edition

We asked 800 US diners these questions and more to help restaurants as they strategize and navigate the path to recovery.

COVID-19 Impact: Generational Insights

What do Gen Zers, Millennials, Gen Xers and Baby Boomers want from restaurants now? 1,200 US diners weigh in. We asked diners across the U.S. and in every generation to tell us when they’ll go back to dining in, what eases their concerns, how much they’re interacting...

COVID-19 Impact: Households

How have dining habits for Family Households changed compared to Single Households? 1,200 US diners weigh in. Consumer insights to help restaurants strategize and navigate the path to recovery.