Consumer Reports Archives

2022 Insights: France Edition

In this global edition of consumer insights, RMS surveyed respondents in France to learn more about how the inflationary environment has affected restaurant consumer behavior. Do guests believe the restaurant industry is better now in comparison to last year? How do...

2022 Insights: UK Edition

In this global edition of consumer insights, RMS surveyed UK respondents to learn more about how the inflationary environment has affected restaurant consumer behavior. Are there any early indications of customers starting to trade down or trade out? How do customers...

Q1 2022: How Dining Habits Have Changed by Generation

How do dining habits differ across Gen Zers, Millennials, Gen Xers and Baby Boomers? We asked over 800 US diners to find out. While some generations have stuck to habits developed throughout the pandemic, others are starting to change due to the current inflationary...

2022 Q1 Trends: Inflation, Back-to-Work, COVID-19 and the Value Equation

Back-to-work trends and uptakes in COVID vaccines have stabilized in the beginning of 2022. But how has the inflationary environment affected restaurant consumer behavior? Are there any early indications of customers starting to trade down or even trade out? RMS...

Consumer Perspectives on Sustainability & Plant-Based Foods. What’s Changed Since 2020?

While restaurant challenges, such as labor costs and supply chains, seem to have slowed down the plant-based phenomenon, many brands are still looking for unique ways to incorporate the concept into their menu. But how do customers feel about it one year later? RMS...

2022 Q1: Overcoming Customer Pain Points

The pandemic created levels of volatility never before seen in the restaurant industry. To help operators better understand the current climate, RMS asked more than 800 US respondents to share the satisfaction level of their recent restaurant experiences, and if there...

Holiday Edition 2021: Restaurant Consumer Trends & Predictions for 2022

In our last survey of 2021, RMS asked over 800 US consumers a series of questions to better understand what consumer trends have stuck and what their expectations are leading up to 2022.

Pre-Holidays 2021: Off-Premise Gains Popularity & Price Increases Are Being Noticed

RMS surveyed over 800 US consumers to understand how behaviors and habits have shifted in the past month. In this report consumers also share their preferred premise channel and how often they plan on dining out going forward as we approach the holiday season.

Fall 2021: Consumer Price Perceptions, Technology & Delivery

In this second part of our Fall series, RMS asked over 900 US consumers about their current price perceptions of restaurants and grocery stores, their behaviors when ordering delivery, and how technology influences their overall restaurant experience.

Fall 2021: Vaccinations, Return to Office & More

We surveyed over 900 US consumers to understand their sentiments towards proof of vaccination and requirements for testing when dining out, and how their dining behaviors changed over the summer as more respondents returned to the office.

Summer 2021: France Edition

In this special edition report, RMS surveyed over 400 French respondents to understand current consumer behaviors in the market, price perceptions and what makes guests choose combo meals when visiting their favorite quick service restaurant.

Summer 2021: Germany Edition

In this special edition report, we surveyed over 400 German respondents to understand current consumer behaviors in the market, price perceptions and what makes guests choose combo meals when visiting their favorite quick service restaurant.

Changing Customer Expectations & Combo Meals

We surveyed over 800 US respondents about their expectations when dining out, their on and off-premise preferences and look at why diners purchase combo meals at Quick-Service restaurants.

2021 Q2: UK Edition

In this special edition report, we surveyed over 400 UK respondents to understand current consumer behaviors in the market, price perceptions and what makes guests choose combo meals when visiting their favorite quick service restaurant.

2021 Q2: General Update

In our second update of 2021, we asked over 800 US respondents a series of questions to understand how consumer behaviors and price perceptions are shifting with these changing times.

2021 Q2: Consumer Well-being

In continuation with our 2021 Q2 consumer update, we asked over 1,100 US respondents a series of questions on their overall well-being to better understand how it affects different generations, dining habits and concerns.

One Year Later: Restaurants, Consumers and COVID-19

In our first survey of 2021, we asked over 1,100 US respondents a series of questions to understand how consumers behave a year after the start of the pandemic.

2020 Q4: Loyalty Programs

With the continuous rise of technology in the restaurant industry we asked over 800 US consumers about their thoughts on restaurant loyalty programs.

2020 Q4: Drive-thru Trends

In our last survey of 2020, we asked over 800 US consumers a series of questions about their drive-thru behavior to better understand what factors shape current trends.

COVID-19 Impact: 2021 Trends

In our last survey of 2020, we asked over 800 US consumers a series of questions to continue our understanding of how consumer behavior has changed over the course of this year.

COVID-19 Impact 2020 Q3: Plant-based Meat Alternatives

We asked 800 US diners these questions and more to capture the current customer sentiment towards plant-based meats as restaurants strategize for the future. Recommended for youNewsPlant-based meat options: Why it's a big deal to customersNovember 2020NewsPlant-based...

COVID-19 Impact 2020 Q3: Delivery Edition

We asked 800 US diners these questions and more to help restaurants as they strategize and navigate the path to recovery.

COVID-19 Impact: Generational Insights

What do Gen Zers, Millennials, Gen Xers and Baby Boomers want from restaurants now? 1,200 US diners weigh in. We asked diners across the U.S. and in every generation to tell us when they’ll go back to dining in, what eases their concerns, how much they’re interacting...

COVID-19 Impact: Households

How have dining habits for Family Households changed compared to Single Households? 1,200 US diners weigh in. Consumer insights to help restaurants strategize and navigate the path to recovery.