The Psychology of restaurant menus: Part 2- Engineering

The Psychology of restaurant menus: Part 2- Engineering

In Part 1 of our look at the psychology of restaurant menus, we examined how consumers react to design and what operators can do to ensure maximum impact for their offer. In this second part of the series, we’re looking at menu engineering. Revenue Management...
1, 15, 20, 65, 70, 25, 2 and another 1.

1, 15, 20, 65, 70, 25, 2 and another 1.

No, this isn’t the algorithm for our newest pricing study. And these aren’t the winning lottery numbers. Instead, these numbers represent an instructive snapshot of the restaurant industry, courtesy of the Florida Restaurant and Lodging Association’s Marketing and...
4 steps to understand customer satisfaction and pricing power

4 steps to understand customer satisfaction and pricing power

Customer satisfaction is the underlying factor that leads people to keep coming back to your restaurant again and again. The simple fact is this: when restaurant operators excel in running their businesses, diners will continue eating there. High customer satisfaction...