Our team doesn’t stop at data
To provide a 360-degree solution for clients, we partner with highly reputable businesses and academic partners that complement our recommendations.
Industry partners
Norton Creative
Boutique creative agency focused on the restaurant and hospitality industry
Norton is a full-service creative shop specializing in the restaurant and hospitality industry. Focused on solving the challenges of existing restaurant brands and building new brands from the ground up, Norton develops new and effective creative solutions and executes them across multiple platforms. Their talented and diverse team of designers, writers, marketers and innovators helps brands identify, amplify and advertise what sets them apart – profitably and with differentiated positioning. Services include branding, menu design, web & social media, interiors, broadcast, campaign and more.
Datassential
The food industry’s leading market research firm
Datassential makes the food industry smarter, combining expert research with creative insight from a team of food lovers. The company provides trend software, predictive analytics and consumer insights that help manufacturers, food retailers and chain restaurants innovate and sell more intelligently.
Trabon
Simplifying complexity for anything from print to digital
Trabon provides the restaurant industry with high-quality MenuNet software, which is a menu management system designed to orchestrate the flow of menu data to brand channels. Since 1950, Trabon has tailored technology to help brands manage and integrate their complex marketing content communication through digital and print channels.
DataSource
Managing the development, production, and delivery of branded merchandise and printed materials
DataSource is a marketing services company that manages branded merchandise and printed materials for multi-location businesses. The company is experienced in finding hidden value in its clients’ print management supply chain. That value typically translates into both direct and indirect cost savings, but it can also mean accelerating speed-to-market and ensuring higher quality outcomes.
Solution Partners
A strategic consultancy helping brands deliver results
Solution Partners Consulting works in strategic partnership with clients to provide business, marketing, and marketing research consultation, execution, analysis, and implementation. Areas of expertise include insights to drive businesses, brands and products, organizational performance improvement and strategic business results. The company brings a high level of expertise to every assignment, based on each Solution Partners team member’s 25+ years of experience and proven track record in helping businesses and brands achieve marketplace results.
Pragma
A leading commercial advisor for investors and operators in airports and retail properties
Pragma provides strategic advice to enhance the commercial performance of assets in areas including: proposition & brand development, customer insight & segmentation, catchment analysis, trading & performance analysis, tenant mix guidelines and rent sustainability & leasing.
Its clients benefit from having commercial propositions and brand values, identified target customers and commercial requirements; enhanced user experience and clearly identified commercial potential and market opportunities.
Linney
A sixth-generation multichannel marketing service group
Linney sparks innovation for its clients through insight, creativity, technology and delivery. Linney is committed to driving efficiencies and innovation across every marketing channel.
Academic partners
Our founders met while teaching at the Cornell University School of Hotel Administration. More than twenty years later, we have stayed true to our roots and actively partner with educational institutions.
We work collaboratively with students and faculty. As a result, our clients know their brand strategy is based on the newest and best data-driven insights, leading them to make sound decisions about expansion, operational innovations, promotional tactics, menu design and pricing.
Michigan Technology University
Since 2012, RMS has partnered with undergraduate students of the university’s Business Intelligence Class to work on innovative, real-world projects to put to test the skills the students have acquired in previous courses. Lessons learned are incorporated into next year’s course agenda, offering continuous improvement of the university’s innovative MIS curriculum.
“The objective of the partnership is for the students to practice their database software skills in an experimental learning environment, that mirrors the work performed by IS/IT professionals in the industry today.” Adam Mitteer, Chief Data Officer at RMS and Michigan Technology University alumni
NCSU - Institute for Advanced Analytics
For the third year in a row since 2016, RMS has been selected to sponsor a project with students in the Master of Science in Analytics (MSA) program at N.C. State University’s Institute for Advanced Analytics.
Since 2007, the Institute has worked with over 100 organizations, from industry leaders in banking, retail, manufacturing, technology, and health care, to professional sports clubs and federal agencies.
“We’re delighted and grateful to welcome RMS as a sponsor. It offers students an opportunity to wrestle with the complexity of real world data, which can have meaningful implications for businesses in the future.” Dr. Michael Rappa, the Institute’s founding director
University of South Florida
We have partnered with the newly opened Center for Marketing and Sales Innovation (CMSI) at University of South Florida Muma College of Business for groundbreaking research to study menu design in the new era of online ordering. The study uses eye-tracking software to reveal how digital natives and non-natives react to menu medium and design.
“Data has been the fulcrum of RMS’ 25-year history and is central to our work for the world’s largest and up-and-coming restaurant chains. The research partnership with CSMI allows us to forge new territory in the area of menu navigation and consumer behavior to help our clients operate effectively in the ever-changing landscape of online ordering and off-premise dining.” Dr. Christina Norton, who leads the research for RMS
University of Guelph
“Partnering with RMS gives our students an experiential learning experience like no else. The students interact multiple times with RMS professionals, are exposed to frontier econometric and business analytic methods, and solve real world business problems.” Professor Alan Ker
