Conjoint Analysis for Restaurants
Our conjoint analysis research dives deep into consumer decision-making, revealing what customers value most about your menu items, bundles and promotions.
Customer preference data analysis
Reveal actionable insights with conjoint analysis
15+
leading brands partner with RMS
50k+
locations researched, delivering valuable insights
5+
countries have received valuable local customer insights
Understand your customers on a deeper level
Uncover insights to align your products and prices with customer preferences.
Shape the future of your brand
Harness real consumer data
Tailored conjoint analysis
Unlock profitable insights
Harness conjoint analysis to inform your pricing strategy
Our pricing conjoint analysis helps identify strategic pricing opportunities and new market segments to boost profitability.
Streamline pricing decisions
In the absence of historical data, conjoint analysis provides strategic recommendations for new product launches and menu pricing structures.
Predict trends and take action to stay competitive
Consumer choice modeling for restaurants allows you to predict demand shifts, identify adoption rates and define optimal price points for new items.
Customer preference data analysis
Meet your customers’ needs
Conjoint analysis for restaurants supports data-driven decision making, allowing your brand to deliver the product and preferences your customers want.
Make more profitable decisions
By evaluating real consumer preferences, conjoint analysis allows you to optimize prices and promotions to maximize profitability.
Benefit from different survey techniques
We offer both Choice-Based Conjoint (CBC) and Menu-Based Conjoint (MBC) to uncover customer preferences and optimize market strategies. While CBC focuses on realistic purchase choices from small sets, MBC analyzes full-menu combinations to provide deeper insights into pricing, bundling, and revenue forecasting.
Conjoint analysis for restaurants delivers the insights you need to meet consumer demand and boost your profits
See Conjoint Analysis in action
Discover the power of conjoint analysis
The best way to understand the benefits of our conjoint analysis studies is to try it for yourself. Our interactive demo lets you simulate the respondents’ experience.
How we work with you
Whichever of our restaurant technologies you choose, our expert team is on hand to guide you throughout the entire process. From enquiry to implementation, you’re in safe hands.
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What our clients say
RMS provides insights that enable us to make well-informed business decisions.
RMS understands my business even better than I do. They’ve consistently been able to react with speed and accuracy in a tricky market environment.
As someone who is new to the QSR space, it is helpful to have a partner who brings industry context and data-driven insights tailored to my business.
RMS has significantly reduced the background work required from our team. What was once a very manual and labor-intensive process for us has been simplified by RMS, giving our team more time to focus on other important tasks.
Pricing solutions from RMS save my business time and helps us manage our profits.
FAQS
How much does Conjoint Analysis for restaurants cost?
Our bespoke approach allows us to deliver exactly what your restaurant needs. Reach out to us for a customized quote and we’ll be happy to advise you.
Where does your customer data come from?
Our skilled statisticians work closely with you to identify your ideal customer base for your tailored conjoint study.
How long does a conjoint analysis take?
Choice-Based Conjoint (CBC) studies are typically completed in 6-9 weeks, while Menu-Based Conjoint (MBC) studies are typically completed in 2-3 months.
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Conjoint Insights