Competitor coupons analyzed
Locations observed for local deals
Major brands tracked
A U.S. pizza franchise with over 360 units faced challenges in maintaining a competitive edge in local markets. To fine-tune their pricing strategy, the restaurant brand needed more granular visibility into competitors’ promotions, especially coupon-level insights. Without access to detailed competitive data on local deals, franchisees struggled to optimize their own promotional offers, missing out on opportunities to attract price-sensitive customers and grow market share.
To address these challenges, the franchise partnered with Revenue Management Solutions (RMS) and implemented our Competitor Price Intelligence solution. This advanced price monitoring software provided the client with detailed local competitor data, including monthly price information of coupons and deals across key regions.
Additionally, Competitor Price Intelligence tracked the franchise’s own coupon activities at a system-wide level, ensuring consistency in national promotional strategies across all units and providing a top-level view of pricing performance through restaurant data analytics.
Competitor Price Intelligence provided the pizza franchise with the hyper-local insights they needed to refine their pricing strategy and optimize their promotional offers. By leveraging the benchmarking software, they were able to remain competitive at a local and national level in a fast-moving market.
Through Competitor Price Intelligence’s data-driven insights, the client was able to analyze pricing data from three major competitor pizza brands and track 31,000 competitor coupons across 1,000+ locations. This allowed the franchise brand to benchmark competitors and understand which promotions resonated most with consumers, enabling them to refine their own strategy in real time.
These insights also empowered franchisees to tweak their pricing decisions at the local level, ensuring they stayed competitive and effectively attracted price-sensitive customers.