Too Often Chains Focus Business Activity at the Unit Level on What Really Doesn’t Drive New Sales and Profits.
RMS Sales Builder is a tool to ensure that local activity is generating profits, not just increasing costs.
Compare Results to Similar Restaurants, Not Similar Geography.
By generating a series of similar trading area peer groups, RMS can develop benchmarks for units that are more appropriate to their business challenges. These groups are based upon underlining home, work, and shop generators. We analyze sales performance, product sales, operational measures and site level profit statistics to build a predictive model of profit for each location.
Direction Tailored to Specific Locations
We provide a specific road map of activities that are best suited to building profit at each unit. This road map helps direct local planning into the most productive activities from which P&L line items deserve watching to what products and day parts are underperforming. We even show each unit where the highest value customers reside to aid in local store marketing efforts. Sales Builder will help focus your profit-building activities.