RMS’ Media Optimization Analysis Quantifies the Effectiveness of Campaigns and Brings New Rigor to the Marketing and Media Planning Process.

RMS will identify optimal media spending levels, identify which promotional elements generate the best consumer response and how best to allocate Target Rating Points (TRP) across the system. RMS can provide a more thorough analysis of your media spending, and that leads to more specific, cost-effective recommendations.

Ideally, RMS will work with three years of cost data and results for each media included in our analysis. We’ll closely look at the cost of TRPs and GRPs by media, market, week and day-part. We’ll conduct a post-buy analysis, and we’ll review everything from billboards and free-standing inserts (FSI) to print and online strategies and ad campaigns. Factors such as drop dates, circulation totals, valid dates, depth-of-deals, impressions, reach and frequency are all part of our analysis.

The result is media management that delivers real ROI on your marketing because when we conduct a media optimization analysis, we mean optimization.