Our Demand-Driven Pricing Methodology is Designed to Optimize Business Profit and Increase Revenue.

Driven by proven state-of-the-art mathematics and statistical modeling, RMS uses a proprietary analytical process that enables us to identify prices that yield optimal gross profit without negatively impacting customer traffic. RMS consultants use sophisticated statistical inference to analyze demand patterns and elasticity and determine specific trading relationships between products.

Keys to Our Process

1. Built from the store to the brand – An objective, quantitative approach to pricing that enables you to uniquely manage the long-term brand value on a micro level by letting the consumer set the right price
2. Based upon your chain’s experience – Our method includes analysis of historical purchase behavior, the various pricing initiatives, commonly held beliefs and other strategies that have been put in place through the years. We also incorporate product trading relationships in your menu.
3. Incorporates patented processes – RMS patented pricing models encompass several components and utilize several key metrics, including gross profit, traffic and promotional sensitivities as well as item trading relationships. When combined with demographic data and other store characteristics, RMS uses these sensitivity measures in a complex clustering process to form group, tier and zone pricing strategies.
4. Models unique to your Brand – RMS provides chain specific modeling. We understand that each operation is unique.