Robyn Black | Inapub
Keep your menu prices down with these tips
Floods in Spain, a country that provides 25 per cent of the UK’s vegetable imports, plus freezing weather across Southern Europe earlier in the year, and the uncertainty of Brexit are all pushing up food prices.
According to the latest figures released by CGA Prestige Foodservice Price Index, for example, food price inflation rose to 9.3 per cent in August, up by over 2 per cent on the previous month.
Sebastián Fernandez, chief research & development officer for Revenue Management Solutions, suggests licensees need to compensate for these higher costs, in a way that won’t drive customers away.
“After all, what’s the point of charging higher menu prices if fewer people are coming through your doors?” he says.
He offers these seven “well tested tactics” to help pub operators be ready to act quickly, as commodity costs change:
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