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McDonald’s UK hires Revenue Management Solutions (RMS) to provide science to the art of menu-board price changes.

McDonald's to scrap "one price fits all" strategy – June 17, 2008

McDonald’s is planning to scrap its “one price fits all” strategy and raise prices in certain areas to counter the effects of food inflation.

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Cracker Barrel uses Revenue Management Solutions (RMS) to Evaluate Pricing.

DJ TALES OF THE TAPE: Cracker Barrel Hopes The Price Is Right – August 03, 2009

NEW YORK (Dow Jones)--Cracker Barrel Old Country Store Inc. (CBRL) hopes to emerge from the recession with pricing power to help juice sales after avoiding discounts and smaller portions used by other chains to woo customers.

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