Identify Successful Marketing Tactics and Quantify the ROI on Media and Promotion Investments

Strategic Marketing Analysis

Our Strategic Marketing Analysis allows RMS to quantify effectiveness of historical campaigns and bring new rigor to the marketing plan process. Through econometric modeling of the media mix, RMS will identify optimal media spending levels, the appropriate mix of electronic and print media and how best to allocate TRP’s across the system.

RMS’ promotion analyses help identify which promotion elements generate the best consumer response, which communication tools are most effective and the optimal depth of deal. Combined with the revenue management sensitivity measures, RMS can also determine which stores will respond best to discounting tactics. Armed with these analytics, marketing, media and promotion strategies can be far more targeted.

In today’s age of fiscal accountability, a true marketing spend ROI can be determined based on the impact to sales, profitability, traffic and other key metrics.